Frankincense And Myrrh Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frankincense And Myrrh sales on Amazon US totaled 43,200 units in July 2026 (▲ 4.6% vs. the prior month), generating an estimated $802,415 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 60.1% of revenue, while a typical listing is priced at $17.22. The keyword itself pulled 33,125 Amazon queries over the same period (▼ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the frankincense and myrrh Top 50 moved 465,950 units and $7,593,985 in cumulative sales — an average of 38,829 units and $632,832 per month. Monthly throughput topped out at 46,600 units in December 2025 and dipped to 24,550 in May 2026, leaving the latest reading 14.3% higher than August 2025.
Frankincense And Myrrh Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.2K
▲ 4.6% MoM
Monthly Revenue 2026/07
$802.4K
▲ 7.6% MoM
Top 10 Market Share 2026/07
57.9%
Frankincense And Myrrh Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frankincense and myrrh listing on Amazon US in July 2026 is ASIN B0DPLH55ZX (Brand: Vitality), which sold 9,000 units at $24.95 apiece — equal to 20.8% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $482,320 in July 2026 — 57.9% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frankincense And Myrrh' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DPLH55ZX
Vitality Extracts Helichrysum Balm - 2oz, Helichrysum Gymnocephalum, Beeswax, Almond Oil, Ultra-Moisturizing, Skin Healing, Full Body Hydration
9K
▼ 10.0%vs. prior month
$224.6K
latest month
12-month trend
B0DPK2B9RV
Vitality Extracts Frankincense Essential Oil Balm (2oz) – Boswellia Serrata, Beeswax & Vitamin E, Deep Moisturizing Skin Balm for Dry, Cracked Skin, Soothing & Nourishing for All Skin Types
4K
▼ 20.0%vs. prior month
$79.8K
latest month
12-month trend
B08HPGPSJX
FRANKINCENSE & MYRRH Intensive Foot Therapy Lotion, Diabetic Relief, 3 oz | Dual-action cream relieves diabetic nerve & restless leg pain while repairing dry, rough, cracked skin on feet. Fast relief.
3K
vs. prior month
$42K
latest month
12-month trend
B07PRDSY6J
Majestic Pure Frankincense Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural - Essential Oils with Glass Dropper for Aromatherapy, Soap and Candle Making, Massage, Frankincense Oil
2K
▼ 50.0%vs. prior month
$30K
latest month
12-month trend
B0GR75B8Y1
FRANKINCENSE & MYRRH Nerve Therapy Lotion,Diabetic Hands & Feet Relief, 3oz | Menthol + 9 essential oils relieve burning, tingling & numbness while moisturizing dry skin on hands and feet. Diabetes safe.
2K
vs. prior month
$32.2K
latest month
12-month trend
B0053RI2CI
Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)
1K
▲ 0.0%vs. prior month
$12.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Frankincense And Myrrh Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vitality is the best-performing frankincense and myrrh brand in July 2026, moving 13,000 units across 2 ASINs for 52.0% of Top 10 volume. FRANKINCENSE & MYRRH follows with 5,000 units (20.0%), ahead of Majestic Pure on 2,000 units (8.0%).
With 8 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $22.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vitality
2 ASINs in Top 10
52.0%
Units
13K
Revenue
$304.4K
Avg. price
$22.45
B0DPLH55ZX
$24.95·★4.3·2K revsVitality Extracts Helichrysum Balm - 2oz, Helichrysum Gymnocephalum, Beeswax, Almond Oil, Ultra-Moisturizing, Skin Healing, Full Body Hydration
Units sold9KB0DPK2B9RV
$19.95·★4.4·2.6K revsVitality Extracts Frankincense Essential Oil Balm (2oz) – Boswellia Serrata, Beeswax & Vitamin E, Deep Moisturizing Skin Balm for Dry, Cracked Skin, Soothing & Nourishing for All Skin Types
Units sold4K
FRANKINCENSE & MYRRH
2 ASINs in Top 10
20.0%
Units
5K
Revenue
$74.2K
Avg. price
$15.99
B08HPGPSJX
$15.99·★4.3·6.5K revsFRANKINCENSE & MYRRH Intensive Foot Therapy Lotion, Diabetic Relief, 3 oz | Dual-action cream relieves diabetic nerve & restless leg pain while repairing dry, rough, cracked skin on feet. Fast relief.
Units sold3KB0GR75B8Y1
$15.99·★4.3·257 revsFRANKINCENSE & MYRRH Nerve Therapy Lotion,Diabetic Hands & Feet Relief, 3oz | Menthol + 9 essential oils relieve burning, tingling & numbness while moisturizing dry skin on hands and feet. Diabetes safe.
Units sold2K
Majestic Pure
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$30K
Avg. price
$9.99
B07PRDSY6J
$9.99·★4.4·19.3K revsMajestic Pure Frankincense Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural - Essential Oils with Glass Dropper for Aromatherapy, Soap and Candle Making, Massage, Frankincense Oil
Units sold2K
Trending Frankincense And Myrrh Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08HPGPSJX booked 3K units at $15.99. On the growth side, B09Y6B817H leads positive momentum with ▲ 100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08HPGPSJX
FRANKINCENSE & MYRRH Intensive Foot Therapy Lotion, Diabetic Relief, 3 oz | Dual-action cream relieves diabetic nerve & restless leg pain while repairing dry, rough, cracked skin on feet. Fast relief.
Price
$15.99
Rating
4.3
Reviews
6.5K
Latest month sales
B0GR75B8Y1
FRANKINCENSE & MYRRH Nerve Therapy Lotion,Diabetic Hands & Feet Relief, 3oz | Menthol + 9 essential oils relieve burning, tingling & numbness while moisturizing dry skin on hands and feet. Diabetes safe.
Price
$15.99
Rating
4.3
Reviews
257
Latest month sales
B09Y6B817H
Zum Hand & Body Lotion - Frankincense & Myrrh, 6 fl oz | Moisturizes dry skin on hands and body with shea butter, jojoba oil and more
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.4
Reviews
1.3K
Latest month sales
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