Fragrance Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fragrance Oil sales on Amazon US totaled 407,000 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $7,052,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 42.9% of revenue, while a typical listing is priced at $17.90. The keyword itself pulled 15,247 Amazon queries over the same period (▼ 25.3% MoM).
Zooming out to the 12-month window ending July 2026, the fragrance oil Top 50 moved 4,254,700 units and $67,585,748 in cumulative sales — an average of 354,558 units and $5,632,146 per month. Monthly throughput topped out at 430,000 units in June 2026 and dipped to 226,700 in May 2026, leaving the latest reading 35.7% higher than August 2025.
Fragrance Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
407K
▼ 5.3% MoM
Monthly Revenue 2026/07
$7.1M
▼ 6.0% MoM
Top 10 Market Share 2026/07
44.2%
Fragrance Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fragrance oil listing on Amazon US in July 2026 is ASIN B00TSTZQEY (Brand: Majestic Pure), which sold 30,000 units at $8.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $3,027,900 in July 2026 — 44.2% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fragrance Oil' on Amazon
July 2026
Is 44.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 4oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B0D5RMVMWF
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
20K
▼ 33.3%vs. prior month
$188.4K
latest month
12-month trend
B0FG8K9QYK
GODA Silk Body Oil Women - Firming Anti Aging Moisturizing Formula, Crepey Skin Hydrating After Shower, Scented Organic Blend Premium Skincare
20K
▲ 0.0%vs. prior month
$699.8K
latest month
12-month trend
B000VT3QPQ
AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil | AVON Skin So Soft Original Bath Oil - 16.9 oz - Moisturizing Body Oil
20K
▲ 100.0%vs. prior month
$419.8K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
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Best Fragrance Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing fragrance oil brand in July 2026, moving 40,000 units across 2 ASINs for 22.2% of Top 10 volume. Air Wick follows with 40,000 units (22.2%), ahead of Cliganic on 30,000 units (16.7%).
With 7 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.74 to $20.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$380.3K
Avg. price
$8.74
B00TSTZQEY
$8.99·★4.5·39.6K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30KB01N1856R7
$8.49·★4.4·29K revsMajestic Pure Eucalyptus Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Eucalyptus Oil for Aromatherapy, Humidifier, Air Freshener, Soap & Candle Making, Bath & Massage
Units sold10K
Air Wick
3 ASINs in Top 10
22.2%
Units
40K
Revenue
$836.8K
Avg. price
$20.53
B07QPRV62S
$22.14·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QLQ3QP4
$16.99·★4.5·20.3K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB07QLQ3QP5
$22.46·★4.7·28.4K revsAir Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Units sold10K
Cliganic
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$299.4K
Avg. price
$9.98
B01A74442I
$9.98·★4.7·87.6K revsCliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 4oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
Units sold30K
Trending Fragrance Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QLQ3QP5 booked 10K units at $22.46, with ▲ 0.0% MoM change. On the growth side, B08N2HDXVL leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0F8HK4PY6 close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QLQ3QP5
Air Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Price
$22.46
Rating
4.7
Reviews
28.4K
Latest month sales
B08N2HDXVL
Bath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, 4 Pack | Plug-In Air Freshener Refills in Warm, Woodsy Mahogany Teakwood for Bedrooms, Bathrooms, and Living Spaces
Price
$22.82
Rating
4.5
Reviews
1.9K
Latest month sales
B0F8HK4PY6
Lattafa Yara – Floral, Gourmand, Fruity, Musky – Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women, 0.67 Ounce / 20 ml
Unlock to view ASIN details and product titles
Price
$21.39
Rating
4.5
Reviews
1.2K
Latest month sales
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