Forerunner 265 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Forerunner 265 sales on Amazon US totaled 19,600 units in July 2026 (▼ 35.0% vs. the prior month), generating an estimated $4,409,562 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.2% of unit volume and 81.6% of revenue, while a typical listing is priced at $331.35. The keyword itself pulled 11,205 Amazon queries over the same period (▼ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the forerunner 265 Top 50 moved 235,300 units and $58,727,634 in cumulative sales — an average of 19,608 units and $4,893,970 per month. Monthly throughput topped out at 39,000 units in November 2025 and dipped to 9,800 in February 2026, leaving the latest reading 11.7% higher than August 2025.
Forerunner 265 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.6K
▼ 35.0% MoM
Monthly Revenue 2026/07
$4.4M
▼ 38.0% MoM
Top 10 Market Share 2026/07
87.2%
Forerunner 265 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold forerunner 265 listing on Amazon US in July 2026 is ASIN B092RCLKHN (Brand: Garmin), which sold 7,000 units at $129.00 apiece — equal to 35.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 17,100 units and $3,598,011 in July 2026 — 87.2% of unit volume and 81.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Forerunner 265' on Amazon
July 2026
Is 87.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CG6NR413
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
B0FYGTCX83
COROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
1K
▲ 100.0%vs. prior month
$249K
latest month
12-month trend
B0BS1T9J4Y
Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
500
▼ 75.0%vs. prior month
$215.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Forerunner 265 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Garmin is the best-performing forerunner 265 brand in July 2026, moving 16,100 units across 9 ASINs for 94.2% of Top 10 volume. COROS follows with 1,000 units (5.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $249.00 to $301.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
9 ASINs in Top 10
94.2%
Units
16.1K
Revenue
$3.3M
Avg. price
$301.88
B092RCLKHN
$129.00·★4.4·6.2K revsGarmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Units sold7KB0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CG6NR413
$189.97·★4.3·11.8K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold2KB0CT3VBDTV
$199.00·★4.6·4.8K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0BS1T9J4Y
$349.99·★4.6·3K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500B0FRGDGRXY
$499.99·★4.5·1.6K revsGarmin Venu® 4, Advanced Fitness Smartwatch, 41mm, Bone Silicone | 24/7 Health Monitoring, Advanced Sleep Tracking, Health Status, 80+ Preloaded Sports Apps, Built-In Flashlight
Units sold500B0BS1XZY7T
$499.99·★4.6·2K revsGarmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold400B0F38G9DLV
$299.99·★4.4·3.4K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Jasper Green | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold400B0BS2F6DJ3
$349.99·★4.6·3K revsGarmin Forerunner® 265S, Running Smartwatch, 42mm, Whitestone/Neo Tropic | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold300
COROS
1 ASIN in Top 10
5.8%
Units
1K
Revenue
$249K
Avg. price
$249.00
B0FYGTCX83
$249.00·★4.5·382 revsCOROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Units sold1K
Trending Forerunner 265 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FYGTCX83 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B09NMKGRMZ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FYGTCX83
COROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Price
$249.00
Rating
4.5
Reviews
382
Latest month sales
B09NMKGRMZ
Garmin Instinct 2 Solar, Smaller-Sized Rugged Outdoor Watch with GPS, with Solar Charging Capabilities, Built for All Elements, Multi-GNSS Support, Tracback Routing and More, Graphite
Price
$284.99
Rating
4.6
Reviews
801
Latest month sales
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Unlock to view ASIN details and product titles
Price
$129.00
Rating
4.4
Reviews
6.2K
Latest month sales
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