Food Coloring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Cherrysea is the best-performing food coloring brand in July 2026, moving 15,000 units across 3 ASINs for 35.7% of Top 10 volume. Amazon Grocery follows with 12,000 units (28.6%), ahead of 365 by Whole Foods Market on 4,000 units (9.5%).

With 7 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.29 to $8.89, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BP7B6946 booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0D4ZBT5P8 leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B072K6B1CN close behind at ▲ 100.0% MoM on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.