Folgers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Dunkin' Donuts is the best-performing folgers brand in July 2026, moving 40,000 units across 1 ASIN for 26.1% of Top 10 volume. McCafe follows with 40,000 units (26.1%), ahead of Folgers on 38,000 units (24.8%).

With 6 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.96 to $33.48, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DF49LTJ6 booked 7K units at $37.37, with ▲ 250.0% MoM change. On the growth side, B003TRRCO8 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B01ERBZC7S close behind at ▲ 133.3% MoM on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.