K Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
K Cups sales on Amazon US totaled 614,000 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $24,263,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.1% of unit volume and 41.5% of revenue, while a typical listing is priced at $40.04. The keyword itself pulled 154,562 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the k cups Top 50 moved 7,552,800 units and $299,921,296 in cumulative sales — an average of 629,400 units and $24,993,441 per month. Monthly throughput topped out at 750,000 units in November 2025 and dipped to 392,300 in May 2026, leaving the latest reading 7.1% higher than August 2025.
K Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
614K
▼ 12.9% MoM
Monthly Revenue 2026/07
$24.3M
▼ 21.2% MoM
Top 10 Market Share 2026/07
39.1%
K Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold k cups listing on Amazon US in July 2026 is ASIN B01N2KFHRS (Brand: Peet's Coffee), which sold 50,000 units at $44.77 apiece — equal to 8.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $10,059,900 in July 2026 — 39.1% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'K Cups' on Amazon
July 2026
Is 39.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N2KFHRS
Peet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
50K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B08DBYJKVW
McCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09715G57M
Keurig K-Express Single Serve K-Cup Pod Coffee Maker, 3 Brew Sizes, Strong Button Feature, 42oz Removable Reservoir, Black | 3 Brew Sizes, Strong Button Feature, Removable Reservoir
20K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B007TJGY6O
The Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 96 Count
20K
▼ 33.3%vs. prior month
$889.4K
latest month
12-month trend
B009GDBNF8
Starbucks K-Cup Coffee Pods, Medium Roast Hot or Iced Coffee, Pike Place Roast, 96 Keurig Pods
20K
▼ 33.3%vs. prior month
$1.2M
latest month
12-month trend
B00I08JAYG
The Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count
20K
▼ 33.3%vs. prior month
$774.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best K Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Original Donut Shop is the best-performing k cups brand in July 2026, moving 60,000 units across 3 ASINs for 25.0% of Top 10 volume. Peet's Coffee follows with 50,000 units (20.8%), ahead of McCafe on 30,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $38.17 to $49.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Original Donut Shop
3 ASINs in Top 10
25.0%
Units
60K
Revenue
$2.1M
Avg. price
$38.17
B007TJGY6O
$52.78·★4.7·77.3K revsThe Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 96 Count
Units sold20KB00I08JAYG
$42.73·★4.7·77.3K revsThe Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count
Units sold20KB0798F3MPV
$18.99·★4.7·77.3K revsThe Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 32 Count
Units sold20K
Peet's Coffee
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$1.9M
Avg. price
$44.77
B01N2KFHRS
$44.77·★4.7·45.7K revsPeet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
Units sold50K
McCafe
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$1.4M
Avg. price
$49.00
B08DBYJKVW
$49.00·★4.7·8.7K revsMcCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
Units sold30K
Trending K Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00NLVFO2O booked 20K units at $39.98, with ▲ 100.0% MoM change. On the growth side, B07Y2J92W1 leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B0798KV8HL close behind at ▲ 14.3% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NLVFO2O
Maxwell House K-Cup® Coffee Pods, 84 ct Box, House Blend Medium Roast | Full-Flavored & Lively Medium Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers
Price
$39.98
Rating
4.7
Reviews
30.3K
Latest month sales
B07Y2J92W1
Newman's Own Organics Special Blend, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 48 Count
Price
$20.98
Rating
4.6
Reviews
12K
Latest month sales
B0798KV8HL
Caribou Coffee Caribou Blend, Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 32 Count(Pack of 1)
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.6
Reviews
11.8K
Latest month sales
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