Foam Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foam Mat sales on Amazon US totaled 140,900 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $4,078,631 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 40.4% of revenue, while a typical listing is priced at $35.55. The keyword itself pulled 23,932 Amazon queries over the same period (▼ 44.4% MoM).
Zooming out to the 12-month window ending July 2026, the foam mat Top 50 moved 1,749,450 units and $52,041,522 in cumulative sales — an average of 145,788 units and $4,336,794 per month. Monthly throughput topped out at 187,050 units in January 2026 and dipped to 82,850 in May 2026, leaving the latest reading 8.3% lower than August 2025.
Foam Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.9K
▼ 9.9% MoM
Monthly Revenue 2026/07
$4.1M
▼ 10.8% MoM
Top 10 Market Share 2026/07
53.2%
Foam Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foam mat listing on Amazon US in July 2026 is ASIN B01LP0U5X0 (Brand: Amazon Basics), which sold 10,000 units at $22.48 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $1,648,920 in July 2026 — 53.2% of unit volume and 40.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foam Mat' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LP0U5X0
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
10K
▼ 50.0%vs. prior month
$223.6K
latest month
12-month trend
B09DCSGK84
SINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified, Twin Size | Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified
10K
▲ 11.1%vs. prior month
$299.9K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B07L6QQD8R
GORILLA GRIP® Extra Thick Foam Kneeling Pad for Gardening, 17.5x11 Black | Supportive Foam, Large Cushion Knee Pads for Gardening and Workouts, Baby Bath Time, Exercise, Dirt and Water Resistant
9K
▲ 80.0%vs. prior month
$128K
latest month
12-month trend
B09CYDRFWQ
Kitchen Mat Cushioned Anti Fatigue Rug Standing and Comfort Floor Mats | Water-Resistant, Non-Slip, Easy to Clean Comfort Floor Mat for Kitchen, Sink & Office, Multiple Colors & Sizes, 17.3"x28"
8K
▼ 11.1%vs. prior month
$113.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Foam Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing foam mat brand in July 2026, moving 10,000 units across 1 ASIN for 13.3% of Top 10 volume. SINWEEK follows with 10,000 units (13.3%), ahead of Haulcove on 10,000 units (13.3%).
Volume is spread across 10 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.48 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$223.6K
Avg. price
$22.48
B01LP0U5X0
$22.48·★4.6·70.2K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold10K
SINWEEK
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$299.9K
Avg. price
$29.98
B09DCSGK84
$29.98·★4.5·5.5K revsSINWEEK 2 Inch Gel Memory Foam Mattress Topper Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified, Twin Size | Ventilated Soft Pressure Relieve Mattress Pad, Breathable Bed Topper, CertiPUR-US Certified
Units sold10K
Haulcove
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$235.4K
Avg. price
$22.99
B0GLQH4453
$22.99·★4.2·1K revs18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Units sold10K
Trending Foam Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07664K1CW booked 4K units at $26.99, with ▲ 0.0% MoM change. On the growth side, B0BHX8KW3X leads positive momentum with ▲ 233.3% MoM growth on 3K units, with B07S6ZY5J9 close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07664K1CW
ProsourceFit Exercise Balance Pad, Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training, Yoga, Physical Therapy
Price
$26.99
Rating
4.8
Reviews
15.4K
Latest month sales
B0BHX8KW3X
Nuby Reversible Baby Floor Mat | Stars and Sky
Price
$49.97
Rating
4.4
Reviews
1.3K
Latest month sales
B07S6ZY5J9
GoTo Foam 1" Height x 24" Width x 72" Length 44ILD (Firm) Upholstery Cushion Made in USA
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.6
Reviews
3.5K
Latest month sales
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