Gym Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gym Mat sales on Amazon US totaled 104,600 units in July 2026 (▼ 14.4% vs. the prior month), generating an estimated $4,363,052 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 57.3% of revenue, while a typical listing is priced at $49.10. The keyword itself pulled 35,434 Amazon queries over the same period (▼ 28.2% MoM).
Zooming out to the 12-month window ending July 2026, the gym mat Top 50 moved 1,437,650 units and $57,794,274 in cumulative sales — an average of 119,804 units and $4,816,190 per month. Monthly throughput topped out at 169,300 units in January 2026 and dipped to 60,050 in May 2026, leaving the latest reading 12.2% lower than August 2025.
Gym Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.6K
▼ 14.4% MoM
Monthly Revenue 2026/07
$4.4M
▼ 16.3% MoM
Top 10 Market Share 2026/07
60.2%
Gym Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gym mat listing on Amazon US in July 2026 is ASIN B01LP0U5X0 (Brand: Amazon Basics), which sold 10,000 units at $22.48 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $2,502,180 in July 2026 — 60.2% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gym Mat' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LP0U5X0
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
10K
▼ 50.0%vs. prior month
$223.6K
latest month
12-month trend
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
10K
▲ 66.7%vs. prior month
$235.4K
latest month
12-month trend
B07MPCCDM7
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
10K
▲ 11.1%vs. prior month
$479.6K
latest month
12-month trend
B07JQCVBBZ
Gruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
6K
▲ 0.0%vs. prior month
$163.4K
latest month
12-month trend
B0D9MWTQ9K
CAP Barbell Folding Exercise Mat – Durable, Anti-Tear, Thick Padding for Fitness, Aerobics, Gymnastics & Home Workouts. 72"L x 24"W x 2"Thick. BLACK
6K
▼ 14.3%vs. prior month
$203K
latest month
12-month trend
B01LP0UX9G
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
5K
▲ 25.0%vs. prior month
$109.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gym Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing gym mat brand in July 2026, moving 15,000 units across 2 ASINs for 23.8% of Top 10 volume. Haulcove follows with 10,000 units (15.9%), ahead of Baby Einstein on 10,000 units (15.9%).
Volume is spread across 9 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.48 to $49.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
23.8%
Units
15K
Revenue
$333.3K
Avg. price
$22.48
B01LP0U5X0
$22.48·★4.6·70.2K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold10KB01LP0UX9G
$22.48·★4.6·70.2K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold5K
Haulcove
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$235.4K
Avg. price
$22.99
B0GLQH4453
$22.99·★4.2·1K revs18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Units sold10K
Baby Einstein
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$479.6K
Avg. price
$49.97
B07MPCCDM7
$49.97·★4.7·27.6K revsBaby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
Units sold10K
Trending Gym Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YN1W5W3 booked 3K units at $49.99, with ▼ 25.0% MoM change. On the growth side, B0DSJ135QZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GFZ72SJR close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YN1W5W3
ProsourceFit Exercise Puzzle Mat ½-inch, EVA Interlocking Foam Floor Tiles for Home Gym, Workout Equipment, Kids Play Areas, Black, 48 SQ FT - 12 Tiles
Price
$49.99
Rating
4.6
Reviews
58.1K
Latest month sales
B0DSJ135QZ
AIRHOP 18 PCS Gym Floor Mat, EVA Foam Puzzle Gym Mat, High-Density Interlocking Foam Floor Tiles for Home Gym, Play Workout Garage Kitchen Flooring 12.6"x12.6"x0.4"
Price
$21.99
Rating
4.3
Reviews
826
Latest month sales
B0GFZ72SJR
KEEP Extra Thick NBR Yoga Mat | Non-Slip, For Yoga, Pilates, Stretching, Meditation, Wide & Cushioned, For Women & Men
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
199
Latest month sales
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