Lifting Straps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lifting Straps sales on Amazon US totaled 62,400 units in July 2026 (▲ 1.7% vs. the prior month), generating an estimated $1,114,308 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 64.2% of revenue, while a typical listing is priced at $18.89. The keyword itself pulled 146,189 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the lifting straps Top 50 moved 683,000 units and $12,246,663 in cumulative sales — an average of 56,917 units and $1,020,555 per month. Monthly throughput topped out at 85,350 units in December 2025 and dipped to 26,750 in May 2026, leaving the latest reading 23.1% higher than August 2025.
Lifting Straps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.4K
▲ 1.7% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.0% MoM
Top 10 Market Share 2026/07
62.5%
Lifting Straps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lifting straps listing on Amazon US in July 2026 is ASIN B07BB3VQ42 (Brand: Gymreapers), which sold 8,000 units at $14.95 apiece — equal to 12.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $715,180 in July 2026 — 62.5% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lifting Straps' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BB3VQ42
Gymreapers Lifting Wrist Straps for Weightlifting, Bodybuilding, Powerlifting, Strength Training, & Deadlifts - Padded Neoprene with 18" Cotton
8K
▼ 20.0%vs. prior month
$119.6K
latest month
12-month trend
B0DQPBR1RN
Ekkovision EKKO Weight Lifting Straps With Cuffed D Ring, Wrist Support for Men, Heavy Duty Thick Comfortable Lifting Straps, Secure Fit, Enhanced Grip, Straps for Weightlifting & Gym Training
6K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0011861UI
Harbinger Padded Cotton Lifting Straps with NeoTek Cushioned Wrist, 21.5 Inch Length, 1.5 Inch Width, Pair, Weightlifting Wrist Straps for Deadlifts and Strength Training
6K
▲ 0.0%vs. prior month
$61.9K
latest month
12-month trend
B0BS44Y8RM
Weight Lifting Wrist Strap, Double-Layer Leather for Deadlift Powerlifting | Gym Strap with Adjustable Neoprene Padded Fit for 6.3–8 Inch Wrist, 8.07-Inch Leather Strap, Gym Workout Lifting Hook (Pair)
3K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B0CK2MTXXK
Gymreapers Lifting Wrist Straps for Weightlifting, Bodybuilding, Powerlifting, Strength Training, & Deadlifts - Padded Neoprene with 18" Cotton
3K
▼ 40.0%vs. prior month
$45K
latest month
12-month trend
B07BSRNCN3
Gymreapers Weightlifting Wrist Wraps (IPF Approved) Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition, Strength Training, Bodybuilding
3K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
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Best Lifting Straps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gymreapers is the best-performing lifting straps brand in July 2026, moving 17,000 units across 4 ASINs for 43.6% of Top 10 volume. Ekkovision follows with 6,000 units (15.4%), ahead of Harbinger on 6,000 units (15.4%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gymreapers
4 ASINs in Top 10
43.6%
Units
17K
Revenue
$314.5K
Avg. price
$19.98
B07BB3VQ42
$14.95·★4.7·25.8K revsGymreapers Lifting Wrist Straps for Weightlifting, Bodybuilding, Powerlifting, Strength Training, & Deadlifts - Padded Neoprene with 18" Cotton
Units sold8KB0CK2MTXXK
$14.99·★4.7·25.8K revsGymreapers Lifting Wrist Straps for Weightlifting, Bodybuilding, Powerlifting, Strength Training, & Deadlifts - Padded Neoprene with 18" Cotton
Units sold3KB07BSRNCN3
$19.99·★4.7·14.6K revsGymreapers Weightlifting Wrist Wraps (IPF Approved) Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition, Strength Training, Bodybuilding
Units sold3KB09ZXQM81N
$29.99·★4.4·2.3K revsGymreapers Weight Lifting Hooks (Pair), Heavy Duty Power Wrist Straps Hand Grip Support For Deadlifts, Pull Ups, Shrugs - Gym Gloves For Men and Women
Units sold3K
Ekkovision
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$149.9K
Avg. price
$24.99
B0DQPBR1RN
$24.99·★4.7·1.1K revsEkkovision EKKO Weight Lifting Straps With Cuffed D Ring, Wrist Support for Men, Heavy Duty Thick Comfortable Lifting Straps, Secure Fit, Enhanced Grip, Straps for Weightlifting & Gym Training
Units sold6K
Harbinger
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$61.9K
Avg. price
$11.99
B0011861UI
$11.99·★4.6·30.8K revsHarbinger Padded Cotton Lifting Straps with NeoTek Cushioned Wrist, 21.5 Inch Length, 1.5 Inch Width, Pair, Weightlifting Wrist Straps for Deadlifts and Strength Training
Units sold6K
Trending Lifting Straps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008ASBLJI booked 2K units at $19.99. On the growth side, B0D8PTTK2P leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B09Y8ZJTDN close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008ASBLJI
Forearm Forklift Furniture Moving Straps – 2-Person Lifting Strap for Moving Furniture, Appliances, Heavy Duty Carrying for Heavy Objects up to 800 lbs, Orange
Price
$19.99
Rating
4.4
Reviews
14.1K
Latest month sales
B0D8PTTK2P
Lifting Straps for Weightlifting, Padded Wrist Straps for Gym | 20.8-Inch Cotton Straps with 4mm Neoprene Padding for Deadlifts, Rows, Barbells, Dumbbells and Strength Training
Price
$8.96
Rating
4.6
Reviews
772
Latest month sales
B09Y8ZJTDN
BEAST RAGE Lifting Wrist Straps for Weightlifting, Straps Gym Grip Power Workouts Lifting Straps Padded Neoprene & Premium Cotton Men Women, Deadlift Bodybuilding Exercise Lifting Straps
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
3.6K
Latest month sales
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