Floor Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Floor Mat sales on Amazon US totaled 271,400 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $5,455,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.8% of unit volume and 38.1% of revenue, while a typical listing is priced at $22.33. The keyword itself pulled 15,440 Amazon queries over the same period (▼ 36.7% MoM).
Zooming out to the 12-month window ending July 2026, the floor mat Top 50 moved 3,486,900 units and $67,248,450 in cumulative sales — an average of 290,575 units and $5,604,037 per month. Monthly throughput topped out at 355,400 units in January 2026 and dipped to 156,900 in May 2026, leaving the latest reading 15.9% lower than August 2025.
Floor Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271.4K
▼ 18.5% MoM
Monthly Revenue 2026/07
$5.5M
▼ 15.6% MoM
Top 10 Market Share 2026/07
43.8%
Floor Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold floor mat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 11.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $2,075,850 in July 2026 — 43.8% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Floor Mat' on Amazon
July 2026
Is 43.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B01F5K9YNS
GORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
10K
▲ 0.0%vs. prior month
$254.1K
latest month
12-month trend
B01LP0U5X0
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
10K
▼ 50.0%vs. prior month
$223.6K
latest month
12-month trend
B0CFJVMD5R
TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray
10K
▲ 0.0%vs. prior month
$109.6K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
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Best Floor Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing floor mat brand in July 2026, moving 40,000 units across 2 ASINs for 33.6% of Top 10 volume. GORILLA GRIP follows with 20,000 units (16.8%), ahead of Amazon Basics on 10,000 units (8.4%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.44 to $22.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
2 ASINs in Top 10
33.6%
Units
40K
Revenue
$373.8K
Avg. price
$9.44
B0CFGYFCYL
$9.38·★4.4·52.6K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30KB0CBP8CL71
$9.49·★4.4·73.6K revsOLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10K
GORILLA GRIP
2 ASINs in Top 10
16.8%
Units
20K
Revenue
$363.9K
Avg. price
$15.69
B07FPQZG6V
$9.39·★4.3·85.4K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10KB01F5K9YNS
$21.98·★4.5·112.7K revsGORILLA GRIP Bath Tub Shower Mat, Bathtub Floor Liner, 35x16 Clear | Patented Large Mats, Machine Washable, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials
Units sold10K
Amazon Basics
1 ASIN in Top 10
8.4%
Units
10K
Revenue
$223.6K
Avg. price
$22.48
B01LP0U5X0
$22.48·★4.6·70.3K revsAmazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
Units sold10K
Trending Floor Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GLQH4453 booked 10K units at $24.99, with ▲ 66.7% MoM change. On the growth side, B0GV43B8R4 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GLQH4453
18 Pcs EVA Foam Floor Tiles, Puzzle Exercise Mat Set for Gym | Cover 18 sqft with 12.6" x 12.6" x 0.4" interlocking tiles for home gyms, garages and workout equipment
Price
$24.99
Rating
4.1
Reviews
990
Latest month sales
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
Price
$21.36
Rating
4.4
Reviews
9.7K
Latest month sales
B0GV43B8R4
Front Door Mat, Heavy Duty Waterproof Doormat 29.5"x17", Grey | Indoor Outdoor Non-Slip Low Profile Dirt Trapper Absorbent Rubber Mat for Entryway, Stain Fade Resistant Easy Clean
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
121
Latest month sales
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