Flavored Lube Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flavored Lube sales on Amazon US totaled 230,700 units in July 2026 (▲ 17.4% vs. the prior month), generating an estimated $3,323,552 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 63.7% of revenue, while a typical listing is priced at $13.34. The keyword itself pulled 16,428 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the flavored lube Top 50 moved 2,210,000 units and $29,445,976 in cumulative sales — an average of 184,167 units and $2,453,831 per month. Monthly throughput topped out at 230,700 units in July 2026 and dipped to 113,000 in May 2026, leaving the latest reading 25.9% higher than August 2025.
Flavored Lube Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230.7K
▲ 17.4% MoM
Monthly Revenue 2026/07
$3.3M
▲ 23.6% MoM
Top 10 Market Share 2026/07
61.1%
Flavored Lube Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flavored lube listing on Amazon US in July 2026 is ASIN B07DGQ4QR3 (Brand: LubeLife), which sold 40,000 units at $13.99 apiece — equal to 17.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 141,000 units and $2,118,020 in July 2026 — 61.1% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flavored Lube' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B0FM5V4S4S
K-Y Yours & Mine Couples Lubricant, Sensorial Personal Lube, 2 x 1.69 FL OZ | Water-Based Tingling Formula for Her, Silicone-Based Warming Formula for Him, Condom Compatible, TSA-Friendly
10K
▲ 0.0%vs. prior month
$145.9K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B078J6ZV73
WOO More Play Coconut Love Oil (3.3 fl oz) Natural Organic Coconut Oil Lube | Smooth & Long-Lasting - FDA Cleared Edible Lube - Foreplay & Massage Oil - Vanilla Cupcakes Scent - Travel Size - Made in USA
9K
▲ 12.5%vs. prior month
$243K
latest month
12-month trend
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Best Flavored Lube Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing flavored lube brand in July 2026, moving 50,000 units across 2 ASINs for 35.5% of Top 10 volume. Astroglide follows with 29,000 units (20.6%), ahead of Uberlube on 20,000 units (14.2%).
With 8 brands splitting the Top 10 and 70.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.02 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
2 ASINs in Top 10
35.5%
Units
50K
Revenue
$649.5K
Avg. price
$12.99
B07DGQ4QR3
$13.99·★4.5·168.6K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz
Units sold40KB09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
Units sold10K
Astroglide
2 ASINs in Top 10
20.6%
Units
29K
Revenue
$181.7K
Avg. price
$6.02
B0D8R1MBBP
$7.54·★4.2·504 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20KB00B29U98Q
$4.49·★4.5·24.5K revsAstroglide Ultra Gentle Gel Lube, Hypoallergenic, 3 Fl Oz, Travel Size | Water-based ultra gentle hypoallergenic gel without glycerin or parabens. Thicker formula safe for toys and latex condoms.
Units sold9K
Uberlube
1 ASIN in Top 10
14.2%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
Trending Flavored Lube Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CTKDC1TC leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B00KDHSAAM close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTKDC1TC
Water-Based Strawberry Flavored Lube Personal Lubricant for Couples, PH Balanced Lubricants for Privacy and Toys Massage Oils for Date Night Safe for Private Area with Non-Sticky (1 pcs)
Price
$9.99
Rating
4.2
Reviews
56
Latest month sales
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Unlock to view ASIN details and product titles
Price
$7.54
Rating
4.2
Reviews
504
Latest month sales
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