Fathers Day Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fathers Day Card sales on Amazon US totaled 9,650 units in July 2026 (▼ 94.3% vs. the prior month), generating an estimated $69,541 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 75.4% of revenue, while a typical listing is priced at $7.76. The keyword itself pulled 3,332 Amazon queries over the same period (▼ 96.7% MoM).
Zooming out to the 12-month window ending July 2026, the fathers day card Top 50 moved 247,350 units and $2,010,503 in cumulative sales — an average of 20,613 units and $167,542 per month. Monthly throughput topped out at 170,200 units in June 2026 and dipped to 4,850 in January 2026, leaving the latest reading 85.6% higher than August 2025.
Fathers Day Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.7K
▼ 94.3% MoM
Monthly Revenue 2026/07
$69.5K
▼ 95.0% MoM
Top 10 Market Share 2026/07
73.6%
Fathers Day Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fathers day card listing on Amazon US in July 2026 is ASIN B0CNVLS8V4 (Brand: WowBefun), which sold 2,000 units at $6.49 apiece — equal to 20.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,100 units and $52,449 in July 2026 — 73.6% of unit volume and 75.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fathers Day Card' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CNVLS8V4
WowBefun Funny Birthday Card & Gifts for Husband Boyfriend Him, Happy Anniversary Card & Gifts, Valentine Day
2K
▲ 0.0%vs. prior month
$13K
latest month
12-month trend
B0DXTPQ569
POPWOW Cat Tree Pop Up Card, 5x7 Inch 3D Greeting Card, Funny Cats Design for Cat Lovers, Birthday, Mother’s Day or Father’s Day, Includes Envelope & Note
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0GDXSNQ1X
Missonemi Dad Birthday Card | Heartfelt Birthday Gifts Card for Dad from Son or Daughter, Meaningful Birthday Greeting Card for Father
1K
▲ 25.0%vs. prior month
$6K
latest month
12-month trend
B0GY3N7SWG
FANCYLUCKY Funny Birthday Card Gift for Dad from Son Daughter | Whiskey Humor Birthday Decoration for Father, Happy Birthday Dad Card with Printed Message Inside
700
▲ 133.3%vs. prior month
$4.2K
latest month
12-month trend
B0G4514HYT
Hallmark Peanuts Birthday Card for Dad (Snoopy, Best Dad Ever)
700
▼ 22.2%vs. prior month
$3.9K
latest month
12-month trend
B0CWVN6TN2
American Greetings Birthday Card for Dad from Daughter (Thanks for always making me feel loved)
500
▼ 50.0%vs. prior month
$3.4K
latest month
12-month trend
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Best Fathers Day Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WowBefun is the best-performing fathers day card brand in July 2026, moving 2,000 units across 1 ASIN for 28.2% of Top 10 volume. POPWOW follows with 1,000 units (14.1%), ahead of Missonemi on 1,000 units (14.1%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WowBefun
1 ASIN in Top 10
28.2%
Units
2K
Revenue
$13K
Avg. price
$6.49
B0CNVLS8V4
$6.49·★4.8·1.4K revsWowBefun Funny Birthday Card & Gifts for Husband Boyfriend Him, Happy Anniversary Card & Gifts, Valentine Day
Units sold2K
POPWOW
1 ASIN in Top 10
14.1%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0DXTPQ569
$9.99·★4.9·543 revsPOPWOW Cat Tree Pop Up Card, 5x7 Inch 3D Greeting Card, Funny Cats Design for Cat Lovers, Birthday, Mother’s Day or Father’s Day, Includes Envelope & Note
Units sold1K
Missonemi
1 ASIN in Top 10
14.1%
Units
1K
Revenue
$6K
Avg. price
$5.99
B0GDXSNQ1X
$5.99·★4.9·226 revsMissonemi Dad Birthday Card | Heartfelt Birthday Gifts Card for Dad from Son or Daughter, Meaningful Birthday Greeting Card for Father
Units sold1K
Trending Fathers Day Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CNVLS8V4 booked 2K units at $6.49, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNVLS8V4
WowBefun Funny Birthday Card & Gifts for Husband Boyfriend Him, Happy Anniversary Card & Gifts, Valentine Day
Price
$6.49
Rating
4.8
Reviews
1.4K
Latest month sales
B0DXTPQ569
POPWOW Cat Tree Pop Up Card, 5x7 Inch 3D Greeting Card, Funny Cats Design for Cat Lovers, Birthday, Mother’s Day or Father’s Day, Includes Envelope & Note
Price
$9.99
Rating
4.9
Reviews
543
Latest month sales
B0GDXSNQ1X
Missonemi Dad Birthday Card | Heartfelt Birthday Gifts Card for Dad from Son or Daughter, Meaningful Birthday Greeting Card for Father
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.9
Reviews
226
Latest month sales
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