Flannel Shirt For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flannel Shirt For Men sales on Amazon US totaled 5,750 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $82,653 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.5% of unit volume and 68.8% of revenue, while a typical listing is priced at $28.03. The keyword itself pulled 33,961 Amazon queries over the same period (▲ 25.0% MoM).
Zooming out to the 12-month window ending July 2026, the flannel shirt for men Top 50 moved 147,600 units and $3,971,649 in cumulative sales — an average of 12,300 units and $330,971 per month. Monthly throughput topped out at 38,150 units in November 2025 and dipped to 1,850 in May 2026, leaving the latest reading 33.7% higher than August 2025.
Flannel Shirt For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.8K
▲ 5.5% MoM
Monthly Revenue 2026/07
$82.7K
▲ 5.5% MoM
Top 10 Market Share 2026/07
83.5%
Flannel Shirt For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flannel shirt for men listing on Amazon US in July 2026 is ASIN B0DJNJBVWG (Brand: ADOREJOY), which sold 4,000 units at $9.99 apiece — equal to 69.6% of every unit tracked in this report and 40.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,800 units and $56,837 in July 2026 — 83.5% of unit volume and 68.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flannel Shirt For Men' on Amazon
July 2026
Is 83.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DJNJBVWG
ADOREJOY Oversized Tshirts for Men Short Sleeve Vintage Washed Basic Loose Tees
4K
▲ 0.0%vs. prior month
$37.1K
latest month
12-month trend
B01KTUMBOI
Legendary Whitetails Mens Flannel Long Sleeve Button Down 100% Cotton Shirt
100
▲ 0.0%vs. prior month
$3.7K
latest month
12-month trend
B09BJFLBKK
Alex Vando Mens Button Down Regular Fit Long Sleeve Casual Flannel Shirts
100
▲ 0.0%vs. prior month
$1.6K
latest month
12-month trend
B07CXYWB5Q
Alimens & Gentle Men's Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts
100
▲ 100.0%vs. prior month
$2K
latest month
12-month trend
B0DKP1PNDY
COOFANDY Mens Lightweight Sleeveless Flannel Shirt Button Up Plaid Shirts
100
▲ 0.0%vs. prior month
$1.8K
latest month
12-month trend
B0FDLB2XFL
COOFANDY Mens Flannel Shirts Long Sleeve Plaid Button Down Shirt Cotton Casual Work Shirts with Pockets
100
vs. prior month
$1.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flannel Shirt For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ADOREJOY is the best-performing flannel shirt for men brand in July 2026, moving 4,000 units across 1 ASIN for 83.3% of Top 10 volume. Legendary Whitetails follows with 250 units (5.2%), ahead of COOFANDY on 200 units (4.2%).
With 6 brands splitting the Top 10 and 92.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $39.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ADOREJOY
1 ASIN in Top 10
83.3%
Units
4K
Revenue
$37.1K
Avg. price
$9.99
B0DJNJBVWG
$9.99·★4.4·2.2K revsADOREJOY Oversized Tshirts for Men Short Sleeve Vintage Washed Basic Loose Tees
Units sold4K
Legendary Whitetails
3 ASINs in Top 10
5.2%
Units
250
Revenue
$7.1K
Avg. price
$39.66
B01KTUMBOI
$36.99·★4.6·24.2K revsLegendary Whitetails Mens Flannel Long Sleeve Button Down 100% Cotton Shirt
Units sold100B0FFQFLJLK
$44.99·★4.6·38 revsLegendary Whitetails Men's Long Sleeve Plaid Flannel 100% Cotton Shirt
Units sold100B07G5HXVWL
$36.99·★4.6·24.2K revsLegendary Whitetails Mens Flannel Long Sleeve Button Down 100% Cotton Shirt
Units sold50
COOFANDY
2 ASINs in Top 10
4.2%
Units
200
Revenue
$3.5K
Avg. price
$14.98
B0DKP1PNDY
$14.98·★4.2·375 revsCOOFANDY Mens Lightweight Sleeveless Flannel Shirt Button Up Plaid Shirts
Units sold100B0FDLB2XFL
$14.99·★4.4·185 revsCOOFANDY Mens Flannel Shirts Long Sleeve Plaid Button Down Shirt Cotton Casual Work Shirts with Pockets
Units sold100
Trending Flannel Shirt For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FDLB2XFL booked 100 units at $14.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDLB2XFL
COOFANDY Mens Flannel Shirts Long Sleeve Plaid Button Down Shirt Cotton Casual Work Shirts with Pockets
Price
$14.99
Rating
4.4
Reviews
185
Latest month sales
B0G397B3JB
Dubinik Long Sleeve Pearl Snap Shirts for Men Western Cowboy Casual Work
Price
$37.99
Rating
4.6
Reviews
163
Latest month sales
B0936NQBNX
Dubinik Flannel Shirt for Men Long Sleeve Casual Brushed 100% Cotton Vintage
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.7
Reviews
1.1K
Latest month sales
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