Fire Works Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fire Works sales on Amazon US totaled 75,700 units in July 2026 (▼ 21.0% vs. the prior month), generating an estimated $1,392,833 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 59.3% of revenue, while a typical listing is priced at $21.14. The keyword itself pulled 763 Amazon queries over the same period (▼ 89.1% MoM).
Zooming out to the 12-month window ending July 2026, the fire works Top 50 moved 838,750 units and $15,722,874 in cumulative sales — an average of 69,896 units and $1,310,239 per month. Monthly throughput topped out at 95,850 units in June 2026 and dipped to 49,650 in May 2026, leaving the latest reading 33.9% higher than August 2025.
Fire Works Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
75.7K
▼ 21.0% MoM
Monthly Revenue 2026/07
$1.4M
▼ 15.3% MoM
Top 10 Market Share 2026/07
64.7%
Fire Works Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fire works listing on Amazon US in July 2026 is ASIN B00002ND64 (Brand: Kidde), which sold 10,000 units at $19.97 apiece — equal to 13.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $826,420 in July 2026 — 64.7% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fire Works' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00002ND64
Kidde Basic 110 Fire Extinguisher for Home, 1-A:10-B:C, FA110G, 1 Pack | Residential Multi-Purpose Extinguisher for Small Common Household Fires, 2.5 lb. Dry Chemical
10K
▲ 0.0%vs. prior month
$249.7K
latest month
12-month trend
B0CHDSB1HB
HGD (6 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit, Indoor/Outdoor Fireplace, Bonfire - Rainbow Magical Flame, Camping Accessory, Compatible with Wood
9K
▼ 10.0%vs. prior month
$57.4K
latest month
12-month trend
B0CR6G7GX4
HGD Fire Starter, Mini Natural Fire Starters for Campfires, BBQ Grill, Charcoal Chimney, Outdoor Pit, Indoor Fireplace, Wood Stove - Water Resistant Firestarter Sticks - Camping Accessories Essentials
6K
▼ 40.0%vs. prior month
$35.1K
latest month
12-month trend
B0C9THKCWY
MEKER Fire Color Changing Packets - Fire Pit, Campfires, Outdoor Fireplaces, Bonfire - Magic Colorful Changing Fire - Perfect Fire Camping Accessories for Kids & Adults (12 Pack)
6K
▼ 40.0%vs. prior month
$54.6K
latest month
12-month trend
B0CGDJQBML
Realcook Natural Fire Starter for Campfires: All Weather Firestarters | Odorless Charcoal Starters for Grill , Fire Pit , Indoor Fireplaces , BBQ , Wood Stove , Smoker - 72 Counts
4K
▼ 33.3%vs. prior month
$47.6K
latest month
12-month trend
B084KK5P7G
Fire Starter Squares, 160 pcs - Charcoal Fire Starters for Campfires, Grill, Outdoor Pit, Fireplace, Wood Stove, BBQ - Firestarter Sticks, Water Resistant & Odorless - Camping Accessories Essentials
3K
▲ 0.0%vs. prior month
$73.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fire Works Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HGD is the best-performing fire works brand in July 2026, moving 15,000 units across 2 ASINs for 30.6% of Top 10 volume. Kidde follows with 10,000 units (20.4%), ahead of MEKER on 6,000 units (12.2%).
With 9 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HGD
2 ASINs in Top 10
30.6%
Units
15K
Revenue
$92.5K
Avg. price
$5.99
B0CHDSB1HB
$5.99·★4.5·2.4K revsHGD (6 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit, Indoor/Outdoor Fireplace, Bonfire - Rainbow Magical Flame, Camping Accessory, Compatible with Wood
Units sold9KB0CR6G7GX4
$5.99·★4.3·1.5K revsHGD Fire Starter, Mini Natural Fire Starters for Campfires, BBQ Grill, Charcoal Chimney, Outdoor Pit, Indoor Fireplace, Wood Stove - Water Resistant Firestarter Sticks - Camping Accessories Essentials
Units sold6K
Kidde
1 ASIN in Top 10
20.4%
Units
10K
Revenue
$249.7K
Avg. price
$19.97
B00002ND64
$19.97·★4.8·30.2K revsKidde Basic 110 Fire Extinguisher for Home, 1-A:10-B:C, FA110G, 1 Pack | Residential Multi-Purpose Extinguisher for Small Common Household Fires, 2.5 lb. Dry Chemical
Units sold10K
MEKER
1 ASIN in Top 10
12.2%
Units
6K
Revenue
$54.6K
Avg. price
$8.95
B0C9THKCWY
$8.95·★4.6·2.7K revsMEKER Fire Color Changing Packets - Fire Pit, Campfires, Outdoor Fireplaces, Bonfire - Magic Colorful Changing Fire - Perfect Fire Camping Accessories for Kids & Adults (12 Pack)
Units sold6K
Trending Fire Works Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FGHP6XTW booked 3K units at $11.97, with ▲ 50.0% MoM change. On the growth side, B0B9JFCFMK leads positive momentum with ▲ 900.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGHP6XTW
btfarm 2 Pack Solar Garden Lights Outdoor, 8 Modes Firework Lights Outside | 120LED, Waterproof Fairy Twinkle Light Solar Powered for Yard Christmas Pathway Lawn Pool Patio Decorative, Multicolor
Price
$11.97
Rating
4.4
Reviews
770
Latest month sales
B0G66T4XTY
Fire Salt 4 Flavor Starter Kit Hydration Sticks, Zero Sugar, 12 Count | Electrolytes & Coconut Water, Hydration Drink Mix with Magnesium, Potassium & Sodium, Single Serve On the Go Packs
Price
$18.68
Rating
4.6
Reviews
191
Latest month sales
B0B9JFCFMK
Prepared Hero Fire Spray, Mini Fire Extinguisher for Home & Car, 1 Pack | Non-Toxic Formula With Compact One-Hand Use For Grease, Electrical And Small Open-Flame Emergencies At Home Or Camping
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.7
Reviews
1.8K
Latest month sales
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