Feminine Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Feminine Pads sales on Amazon US totaled 668,000 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $10,526,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.9% of unit volume and 31.5% of revenue, while a typical listing is priced at $17.54. The keyword itself pulled 30,941 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the feminine pads Top 50 moved 7,377,800 units and $117,606,268 in cumulative sales — an average of 614,817 units and $9,800,522 per month. Monthly throughput topped out at 756,000 units in June 2026 and dipped to 424,000 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Feminine Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
668K
▼ 11.6% MoM
Monthly Revenue 2026/07
$10.5M
▼ 9.4% MoM
Top 10 Market Share 2026/07
38.9%
Feminine Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold feminine pads listing on Amazon US in July 2026 is ASIN B003VD5TMM (Brand: Always), which sold 40,000 units at $8.24 apiece — equal to 6.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $3,320,700 in July 2026 — 38.9% of unit volume and 31.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Feminine Pads' on Amazon
July 2026
Is 38.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
B01ARVVTYW
Carefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
30K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
30K
▲ 0.0%vs. prior month
$177.9K
latest month
12-month trend
B00NZGO9BC
Carefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
30K
▼ 25.0%vs. prior month
$221.4K
latest month
12-month trend
B008HQ8M6I
Always Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
20K
▲ 0.0%vs. prior month
$179.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Feminine Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing feminine pads brand in July 2026, moving 110,000 units across 4 ASINs for 42.3% of Top 10 volume. Carefree follows with 90,000 units (34.6%), ahead of Poise on 40,000 units (15.4%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.56 to $34.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
4 ASINs in Top 10
42.3%
Units
110K
Revenue
$1M
Avg. price
$9.25
B003VD5TMM
$8.24·★4.6·41.7K revsAlways Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
Units sold40KB00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB008HQ8M6I
$8.97·★4.6·26.1K revsAlways Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
Units sold20KB01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20K
Carefree
3 ASINs in Top 10
34.6%
Units
90K
Revenue
$498.9K
Avg. price
$5.56
B01ARVVTYW
$3.34·★4.7·13.4K revsCarefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
Units sold30KB00NJNJ6O6
$5.97·★4.6·33.7K revsCarefree Panty Liners for Women, Regular, Unscented, 120 ct
Units sold30KB00NZGO9BC
$7.38·★4.6·33.8K revsCarefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
Units sold30K
Poise
2 ASINs in Top 10
15.4%
Units
40K
Revenue
$1.4M
Avg. price
$34.82
B010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20KB01NAX7KC7
$39.88·★4.5·15.8K revsPoise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Units sold20K
Trending Feminine Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01NAX7KC7 booked 20K units at $39.88, with ▲ 0.0% MoM change. On the growth side, B0CP8NB26H leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0CP8NPP61 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Price
$39.88
Rating
4.5
Reviews
15.8K
Latest month sales
B0CP8NB26H
Always Pocket Flexfoam Pads, Size 1, Regular, with Wings, 22 Count
Price
$7.97
Rating
4.7
Reviews
1.5K
Latest month sales
B0CP8NPP61
Always Pocket Flexfoam Pads, Size 2, Heavy, with Wings, 20 Count
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.7
Reviews
2.3K
Latest month sales
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