Feastables Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Feastables sales on Amazon US totaled 126,500 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $1,374,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 71.4% of revenue, while a typical listing is priced at $18.60. The keyword itself pulled 21,078 Amazon queries over the same period (▲ 11.2% MoM).
Zooming out to the 12-month window ending July 2026, the feastables Top 50 moved 1,781,750 units and $19,185,965 in cumulative sales — an average of 148,479 units and $1,598,830 per month. Monthly throughput topped out at 185,150 units in February 2026 and dipped to 98,550 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Feastables Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.5K
▼ 14.9% MoM
Monthly Revenue 2026/07
$1.4M
▼ 16.9% MoM
Top 10 Market Share 2026/07
78.3%
Feastables Market Share & Sales Concentration on Amazon US — July 2026
The most-sold feastables listing on Amazon US in July 2026 is ASIN B08L967D1M (Brand: Tru Fru), which sold 30,000 units at $6.47 apiece — equal to 23.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 99,000 units and $981,570 in July 2026 — 78.3% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Feastables' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08L967D1M
Tru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
30K
▲ 0.0%vs. prior month
$208.5K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B0B6WV834C
Lunchables Turkey & American with Chocolate Creme Cookies, 3.2 oz Pack | 10g Protein per Serving, No Prep Needed, Convenient Grab-and-Go Lunch & Protein Snacks for Kids, One Serving Tray
10K
▲ 0.0%vs. prior month
$17.8K
latest month
12-month trend
B0CJ25GVFG
Handi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
9K
▲ 28.6%vs. prior month
$104K
latest month
12-month trend
B0BMGY5RLG
Welch's Fruit Snacks, Mixed Fruit & Berries 'N Cherries, 0.8 oz, 60 Ct | Made with whole fruit, no artificial dyes, gluten free, 25% DV Vitamins A
8K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
B0BVJFR2JM
Tony’s Chocolonely Assorted Chocolate Candy Pieces, Belgian Milk & Dark Chocolate, Caramel Sea Salt, Almond Sea Salt, Honey Almond Nougat, Pretzel Toffee, Made From Quality Fairtrade Cocoa, 4.44 Oz
5K
▲ 25.0%vs. prior month
$30.3K
latest month
12-month trend
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Best Feastables Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tru Fru is the best-performing feastables brand in July 2026, moving 30,000 units across 1 ASIN for 30.3% of Top 10 volume. Famous Amos follows with 20,000 units (20.2%), ahead of Oreo on 13,000 units (13.1%).
With 9 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.47 to $16.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tru Fru
1 ASIN in Top 10
30.3%
Units
30K
Revenue
$208.5K
Avg. price
$6.47
B08L967D1M
$6.47·★4.7·2.8K revsTru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
Units sold30K
Famous Amos
1 ASIN in Top 10
20.2%
Units
20K
Revenue
$225K
Avg. price
$11.98
B0D9WNP75C
$11.98·★4.6·4.5K revsFamous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
Units sold20K
Oreo
2 ASINs in Top 10
13.1%
Units
13K
Revenue
$162.8K
Avg. price
$16.73
B0CJ25GVFG
$12.48·★4.7·2.9K revsHandi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
Units sold9KB0CX8429M2
$20.99·★4.4·1.1K revsOreo Cakesters Soft Snack Cakes, 8-3.03 oz Snack Packs | 3 Snack Cakes Per Pack, Individually Wrapped
Units sold4K
Trending Feastables Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BVJFR2JM booked 5K units at $6.49, with ▲ 25.0% MoM change. On the growth side, B0DHW84FLC leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B005GCK96M close behind at ▲ 50.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BVJFR2JM
Tony’s Chocolonely Assorted Chocolate Candy Pieces, Belgian Milk & Dark Chocolate, Caramel Sea Salt, Almond Sea Salt, Honey Almond Nougat, Pretzel Toffee, Made From Quality Fairtrade Cocoa, 4.44 Oz
Price
$6.49
Rating
4.5
Reviews
1.8K
Latest month sales
B0DHW84FLC
For Noshers Only - Peanut Butter Bites - Kosher Dairy Free Vegan Gluten Free Chocolate Peanut Butter Crispy Rice Treats - Vegan Dessert, Sweet Snack Packs - Individually Wrapped Snacks (Box of 8)
Price
$11.99
Rating
4.5
Reviews
297
Latest month sales
B005GCK96M
Cadbury Milk Chocolate Caramel Candy Bar, 4 Ounce
Unlock to view ASIN details and product titles
Price
$2.97
Rating
4.7
Reviews
1.5K
Latest month sales
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