Fan Hats For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fan Hats For Men sales on Amazon US totaled 51,500 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $1,240,336 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 57.7% of revenue, while a typical listing is priced at $25.57. The keyword itself pulled 4,921 Amazon queries over the same period (▼ 72.3% MoM).
Zooming out to the 12-month window ending July 2026, the fan hats for men Top 50 moved 258,700 units and $6,733,674 in cumulative sales — an average of 21,558 units and $561,140 per month. Monthly throughput topped out at 72,050 units in June 2026 and dipped to 6,800 in January 2026, leaving the latest reading 164.8% higher than August 2025.
Fan Hats For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51.5K
▼ 28.5% MoM
Monthly Revenue 2026/07
$1.2M
▼ 32.9% MoM
Top 10 Market Share 2026/07
64.1%
Fan Hats For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fan hats for men listing on Amazon US in July 2026 is ASIN B0DWXHDQBL (Brand: Hionly), which sold 10,000 units at $12.99 apiece — equal to 19.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $716,170 in July 2026 — 64.1% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fan Hats For Men' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DWXHDQBL
Hionly AI Neck Fan, 6 Speeds Adjustable Portable Personal Fan Rechargeable, Faster Cooling Wearable Fan, Ultra Quiet for Home, Office, Travel, Outdoor
10K
▲ 42.9%vs. prior month
$199K
latest month
12-month trend
B0F2J57BC9
Portable Neck Fan, Personal Wearable Bladeless Fan, 6000mAh USB Rechargeable, 360° Airflow, LED Display, 4-Speeds, Hands Free Fan for Outdoor Indoor, Birthday Gifts for Men Women Dad Mom (Black)
6K
▼ 40.0%vs. prior month
$147.8K
latest month
12-month trend
B01J1GQ1HY
EINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
4K
▲ 0.0%vs. prior month
$54.2K
latest month
12-month trend
B0GHF39KMP
QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack | Lightweight Quick Dry Beanie & Helmet Liner, Stretch Non-Slip Fit Under Hard Hat, Construction Gym Cycling Running Workout
3K
▲ 50.0%vs. prior month
$44.5K
latest month
12-month trend
B0D9VZXD9W
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
3K
▼ 40.0%vs. prior month
$77.9K
latest month
12-month trend
B0G92LYK9S
AUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
3K
▲ 50.0%vs. prior month
$68.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fan Hats For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hionly is the best-performing fan hats for men brand in July 2026, moving 10,000 units across 1 ASIN for 30.3% of Top 10 volume. Kinhowly follows with 6,000 units (18.2%), ahead of EINSKEY on 4,000 units (12.1%).
With 8 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $24.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hionly
1 ASIN in Top 10
30.3%
Units
10K
Revenue
$199K
Avg. price
$12.99
B0DWXHDQBL
$12.99·★4.1·2.2K revsHionly AI Neck Fan, 6 Speeds Adjustable Portable Personal Fan Rechargeable, Faster Cooling Wearable Fan, Ultra Quiet for Home, Office, Travel, Outdoor
Units sold10K
Kinhowly
1 ASIN in Top 10
18.2%
Units
6K
Revenue
$147.8K
Avg. price
$24.58
B0F2J57BC9
$24.58·★4.1·2.4K revsPortable Neck Fan, Personal Wearable Bladeless Fan, 6000mAh USB Rechargeable, 360° Airflow, LED Display, 4-Speeds, Hands Free Fan for Outdoor Indoor, Birthday Gifts for Men Women Dad Mom (Black)
Units sold6K
EINSKEY
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$54.2K
Avg. price
$13.99
B01J1GQ1HY
$13.99·★4.6·38.7K revsEINSKEY Wide Brim Sun Bucket Hat, Waterproof Boonie Hat for Men & Women
Units sold4K
Trending Fan Hats For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G92LYK9S booked 3K units at $19.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G92LYK9S
AUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
Price
$19.99
Rating
3.1
Reviews
305
Latest month sales
B07D5TP3N5
47 Brand MLB Primary Logo Clean Up Adjustable Baseball Cap Hat, Adult
Price
$34.99
Rating
4.7
Reviews
3K
Latest month sales
B07DMMCXF4
47 Unisex Adult Reinigung:
Unlock to view ASIN details and product titles
Price
$34.50
Rating
4.7
Reviews
1.8K
Latest month sales
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