Fishing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fishing sales on Amazon US totaled 165,000 units in July 2026 (▼ 18.1% vs. the prior month), generating an estimated $3,011,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 55.9% of revenue, while a typical listing is priced at $19.25. The keyword itself pulled 127,000 Amazon queries over the same period (▼ 51.9% MoM).
Zooming out to the 12-month window ending July 2026, the fishing Top 50 moved 1,567,050 units and $27,223,017 in cumulative sales — an average of 130,588 units and $2,268,585 per month. Monthly throughput topped out at 207,900 units in December 2025 and dipped to 67,000 in February 2026, leaving the latest reading 26.0% higher than August 2025.
Fishing Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165K
▼ 18.1% MoM
Monthly Revenue 2026/07
$3M
▼ 17.2% MoM
Top 10 Market Share 2026/07
53.9%
Fishing Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fishing listing on Amazon US in July 2026 is ASIN B08D66HCXW (Brand: LHKNL), which sold 30,000 units at $17.99 apiece — equal to 18.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $1,683,480 in July 2026 — 53.9% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fishing' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08D66HCXW
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
30K
▲ 0.0%vs. prior month
$599.7K
latest month
12-month trend
B00004YO0Y
Let's Go Fishin' Game by Pressman - The Original Fast-Action Fishing Game!, 1-4 players
9K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B00025K0TY
TetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
9K
▲ 12.5%vs. prior month
$125.7K
latest month
12-month trend
B0002DK91U
Kaytee Koi's Choice Floating Fish Food for Koi, Goldfish & Pond Fish | Supports growth. Fish food pellets for all seasons. 35% protein, fish meal first, highly digestible koi food
8K
▼ 11.1%vs. prior month
$199.2K
latest month
12-month trend
B0DQ2LNX35
Alaska Fish Fertilizer for Plants, OMRI Listed 5-1-1 | Fish fertilizer for roses, vegetables, fruits, shrubs, trees, and container plants
7K
▼ 30.0%vs. prior month
$188.8K
latest month
12-month trend
B0DTH8MXB4
FONMANG Fishing Lures - Tackle Box with Tackle Included, Fishing Kit with VIBs, Frogs, Minnows, Soft Baits, Hooks & Weights Accessories, Freshwater Lure Kit for Bass Walleye Trout
6K
▼ 14.3%vs. prior month
$68.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fishing Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LHKNL is the best-performing fishing brand in July 2026, moving 30,000 units across 1 ASIN for 33.7% of Top 10 volume. Tetra follows with 14,000 units (15.7%), ahead of Pressman on 9,000 units (10.1%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $20.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LHKNL
1 ASIN in Top 10
33.7%
Units
30K
Revenue
$599.7K
Avg. price
$17.99
B08D66HCXW
$17.99·★4.5·36.5K revsLHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
Units sold30K
Tetra
2 ASINs in Top 10
15.7%
Units
14K
Revenue
$265.6K
Avg. price
$20.97
B00025K0TY
$13.97·★4.8·20.1K revsTetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Protein For Growth & Prebiotics for Digestion, Clear Water Formula
Units sold9KB00025K0XA
$27.97·★4.8·13.7K revsTetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Units sold5K
Pressman
1 ASIN in Top 10
10.1%
Units
9K
Revenue
$89.7K
Avg. price
$9.97
B00004YO0Y
$9.97·★4.4·10.4K revsLet's Go Fishin' Game by Pressman - The Original Fast-Action Fishing Game!, 1-4 players
Units sold9K
Trending Fishing Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00025K0XA booked 5K units at $27.97, with ▲ 0.0% MoM change. On the growth side, B07TRXFY51 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00025K0XA
Tetra Pond Koi Vibrance Soft Sticks, Floating Pond Fish Food, 2.42 lbs | Daily Diet for Koi Fish and Ornamental Goldfish, Feed When Water is Above 50 Degrees, Highly Digestible, Clean & Clear Water
Price
$27.97
Rating
4.8
Reviews
13.7K
Latest month sales
B0GGTJCVR5
BITZEE Aquarium Interactive Fish Tank Toy & Digital Pet, Ages 5+ | Nurture 30 Virtual Fish, Reacts to Touch, Customize with LED Lights, Screen-Free Responsive Play, Birthday Gift for Kids
Price
$39.99
Rating
4.3
Reviews
264
Latest month sales
B07TRXFY51
Bass Fishing Lure for Freshwater and Saltwater Lifelike Fishing Lures Multi Jointed Swimbait for Bass Trout Crappie Walleye Pike Fishing Gifts for Men
Unlock to view ASIN details and product titles
Price
$10.52
Rating
4.4
Reviews
5.8K
Latest month sales
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