Fishing Hat For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Fishing Hat For Men sales on Amazon US totaled 96,100 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,300,928 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 45.0% of revenue, while a typical listing is priced at $14.51. The keyword itself pulled 14,959 Amazon queries over the same period (▼ 38.1% MoM).

Zooming out to the 12-month window ending July 2026, the fishing hat for men Top 50 moved 420,050 units and $5,646,960 in cumulative sales — an average of 35,004 units and $470,580 per month. Monthly throughput topped out at 110,200 units in June 2026 and dipped to 6,900 in January 2026, leaving the latest reading 124.0% higher than August 2025.

420.1KTotal units sold · Last 12 months
$5.6MTotal revenue · Last 12 months
15K▼ 38.1% MoM
Monthly search volume
$14.51Avg. price · July 2026

Fishing Hat For Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales42.9K
Revenue$502.2K

2025/09

Sales20.7K
Revenue$241.9K

2025/10

Sales18.3K
Revenue$209.5K

2025/11

Sales9.4K
Revenue$115.8K

2025/12

Sales8.7K
Revenue$112.8K

2026/01

Sales6.9K
Revenue$88.8K

2026/02

Sales10K
Revenue$132.8K

2026/03

Sales27.3K
Revenue$376.1K

2026/04

Sales40.5K
Revenue$567.5K

2026/05

Sales29.1K
Revenue$391.8K

2026/06

Sales110.2K
Revenue$1.6M
96.1K

2026/07

Sales96.1K
Revenue$1.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

96.1K

▼ 12.8% MoM

Monthly Revenue 2026/07

$1.3M

▼ 19.0% MoM

Top 10 Market Share 2026/07

49.9%

See the Top 10 ASINs driving 49.9% of sales

Fishing Hat For Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold fishing hat for men listing on Amazon US in July 2026 is ASIN B0DK1FQPQB (Brand: NPQQUAN), which sold 9,000 units at $9.95 apiece — equal to 9.4% of every unit tracked in this report and 13% ahead of the No. 2 listing.

The Top 10 ASINs account for 48,000 units and $585,730 in July 2026 — 49.9% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Fishing Hat For Men' on Amazon

July 2026
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49.9% Volume Share 48K units sold
45.0% Revenue Share $585.7K estimated
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Top 5 Volume Share breakdown

B0DK1FQPQB 9.4%
B0DSHKL8RZ 8.3%
B0DSHMYC2J 5.2%
B0C27F3Y2K 4.2%
B0DKJM8WSR 4.2%
Others 68.8%
#1
NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection

B0DK1FQPQB

NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection

$9.95· 4.5·1.6K reviews
Monthly Sales

9K

▲ 0.0%

vs. prior month

Revenue

$88.1K

latest month

Monthly Trend

12-month trend

#2
FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

B0DSHKL8RZ

FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

$14.99· 4.6·1.5K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$115.3K

latest month

Monthly Trend

12-month trend

#3
FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

B0DSHMYC2J

FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

$14.99· 4.6·1.5K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$72K

latest month

Monthly Trend

12-month trend

#4
DOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women

B0C27F3Y2K

DOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women

$6.99· 4.4·2.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$35.3K

latest month

Monthly Trend

12-month trend

#5
PFFY Packable Sun Bucket Hat for Men Women Outdoor UV Protection Sun Hats

B0DKJM8WSR

PFFY Packable Sun Bucket Hat for Men Women Outdoor UV Protection Sun Hats

$9.99· 4.2·657 reviews
Monthly Sales

4K

▼ 20.0%

vs. prior month

Revenue

$36.1K

latest month

Monthly Trend

12-month trend

#6
FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat

B0DSHMQQSC

FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat

$12.59· 4.5·972 reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$53.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Fishing Hat For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

FURTALK is the best-performing fishing hat for men brand in July 2026, moving 17,000 units across 3 ASINs for 35.4% of Top 10 volume. NPQQUAN follows with 9,000 units (18.8%), ahead of DOCVIT on 4,000 units (8.3%).

With 8 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $14.19, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

35.4%
18.8%
8.3%
37.5%
FURTALK
NPQQUAN
DOCVIT
Other brands
1

FURTALK

3 ASINs in Top 10

35.4%

Units

17K

Revenue

$241.1K

Avg. price

$14.19

  • FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

    B0DSHKL8RZ

    $14.99·4.6·1.5K revs

    FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

    Units sold8K
  • FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

    B0DSHMYC2J

    $14.99·4.6·1.5K revs

    FURTALK Sun Hats for Men Fishing Hat UPF Protection Wide Brim Bucket Hat

    Units sold5K
  • FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat

    B0DSHMQQSC

    $12.59·4.5·972 revs

    FURTALK Mens Bucket Sun Hat UPF Protection Wide Brim Breathable Fishing Hat

    Units sold4K
2

NPQQUAN

1 ASIN in Top 10

18.8%

Units

9K

Revenue

$88.1K

Avg. price

$9.95

  • NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection

    B0DK1FQPQB

    $9.95·4.5·1.6K revs

    NPQQUAN Sun Hats for Men Women with Neck Flap UPF 50+ UV Protection

    Units sold9K
3

DOCVIT

1 ASIN in Top 10

8.3%

Units

4K

Revenue

$35.3K

Avg. price

$6.99

  • DOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women

    B0C27F3Y2K

    $6.99·4.4·2.3K revs

    DOCVIT Outdoor Sun Hat Detachable Neck Face Flap UPF 50+UV Protection Visor Fishing Hats with Neck Flap for Men & Women

    Units sold4K

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