Fan Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fan Hat sales on Amazon US totaled 34,750 units in July 2026 (▼ 52.0% vs. the prior month), generating an estimated $945,793 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 51.6% of revenue, while a typical listing is priced at $24.18. The keyword itself pulled 21,404 Amazon queries over the same period (▼ 53.0% MoM).
Zooming out to the 12-month window ending July 2026, the fan hat Top 50 moved 207,000 units and $5,749,486 in cumulative sales — an average of 17,250 units and $479,124 per month. Monthly throughput topped out at 72,450 units in June 2026 and dipped to 4,600 in January 2026, leaving the latest reading 84.8% higher than August 2025.
Fan Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.8K
▼ 52.0% MoM
Monthly Revenue 2026/07
$945.8K
▼ 52.9% MoM
Top 10 Market Share 2026/07
54.7%
Fan Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fan hat listing on Amazon US in July 2026 is ASIN B08911JGGW (Brand: JISULIFE), which sold 6,000 units at $25.99 apiece — equal to 17.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $487,600 in July 2026 — 54.7% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fan Hat' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08911JGGW
JISULIFE Portable Neck Fan, Hands Free Bladeless Fan, 5 Speeds, 4000 mAh | Battery Operated Wearable Personal Fan, Twistable, Rechargeable Travel Essentials, Gifts for Women Men-Dark Green
6K
▼ 70.0%vs. prior month
$158.6K
latest month
12-month trend
B0D9VZXD9W
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
3K
▼ 40.0%vs. prior month
$77.9K
latest month
12-month trend
B0G92LYK9S
AUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
3K
▲ 50.0%vs. prior month
$68.6K
latest month
12-month trend
B0D2WXYW14
Outdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
1K
▼ 80.0%vs. prior month
$26K
latest month
12-month trend
B07D5TP3N5
47 Brand MLB Primary Logo Clean Up Adjustable Baseball Cap Hat, Adult
1K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B07FDRHFWM
New Era NBA Men's 9Fifty Snapback Cap
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fan Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing fan hat brand in July 2026, moving 6,000 units across 1 ASIN for 31.6% of Top 10 volume. Xakava follows with 4,000 units (21.1%), ahead of AUJ on 3,000 units (15.8%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
1 ASIN in Top 10
31.6%
Units
6K
Revenue
$158.6K
Avg. price
$25.99
B08911JGGW
$25.99·★4.3·63.5K revsJISULIFE Portable Neck Fan, Hands Free Bladeless Fan, 5 Speeds, 4000 mAh | Battery Operated Wearable Personal Fan, Twistable, Rechargeable Travel Essentials, Gifts for Women Men-Dark Green
Units sold6K
Xakava
2 ASINs in Top 10
21.1%
Units
4K
Revenue
$103.9K
Avg. price
$25.98
B0D9VZXD9W
$25.98·★4.5·3.3K revsOutdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
Units sold3KB0D2WXYW14
$25.98·★4.5·3.3K revsOutdoor Wide Brim Sun Hat with 2 Solar Fan Sun Bucket Hat for Men Women UPF 50+ Bucket Fishing & Beach Hat with Fan Built in
Units sold1K
AUJ
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$68.6K
Avg. price
$19.99
B0G92LYK9S
$19.99·★3.1·288 revsAUJ Solar Fan Hat,Solar Powered Fan Hat for Men Women,Wide Brim Sun Hat with 2 Solars Fan,2-in-1 Hands-Free Hats Fans
Units sold3K
Trending Fan Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07D5TP3N5 booked 1K units at $34.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07D5TP3N5
47 Brand MLB Primary Logo Clean Up Adjustable Baseball Cap Hat, Adult
Price
$34.00
Rating
4.7
Reviews
3K
Latest month sales
B07FDRHFWM
New Era NBA Men's 9Fifty Snapback Cap
Price
$28.95
Rating
4.6
Reviews
15.7K
Latest month sales
B09YGL4WF9
47 Brand MLB New York Yankees Branson Cap B-BRANS17CTP, Unisex
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.7
Reviews
28.8K
Latest month sales
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