Family Matching Swimsuits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Family Matching Swimsuits sales on Amazon US totaled 8,300 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $242,532 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.3% of unit volume and 73.6% of revenue, while a typical listing is priced at $24.34. The keyword itself pulled 8,082 Amazon queries over the same period (▼ 62.9% MoM).
Zooming out to the 12-month window ending July 2026, the family matching swimsuits Top 50 moved 46,800 units and $1,325,033 in cumulative sales — an average of 3,900 units and $110,419 per month. Monthly throughput topped out at 12,100 units in June 2026 and dipped to 800 in October 2025, leaving the latest reading 140.6% higher than August 2025.
Family Matching Swimsuits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.3K
▼ 31.4% MoM
Monthly Revenue 2026/07
$242.5K
▼ 30.1% MoM
Top 10 Market Share 2026/07
72.3%
Family Matching Swimsuits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold family matching swimsuits listing on Amazon US in July 2026 is ASIN B0D9V97JB7 (Brand: Holipick), which sold 1,000 units at $32.39 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 6,000 units and $178,600 in July 2026 — 72.3% of unit volume and 73.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Family Matching Swimsuits' on Amazon
July 2026
Is 72.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9V97JB7
Holipick Women's 3 Piece Tankini Swimsuit Tummy Control Bathing Suit with Boy Shorts
1K
▲ 0.0%vs. prior month
$35.4K
latest month
12-month trend
B09SG9R3V4
Eomenie Women's Tummy Control One Piece Swimsuit Cutout Bathing Suit
1K
▲ 0.0%vs. prior month
$33.3K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0G93N9179
Girls Swimsuit 3 Piece Tankini Girls Swimwear Swim Shorts with Pockets Bathing Suit for Teen Girls 9-16 Years
600
▼ 25.0%vs. prior month
$21.5K
latest month
12-month trend
B0BLNRTT1R
maamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry for Beach
500
▼ 28.6%vs. prior month
$14.8K
latest month
12-month trend
B0CG625Z19
maamgic Mens 5 Inch Stretch Swimming Shorts Compression Liner Swim Trunks Swimwear Bathing Suits Beach Wear Swim Suits
500
▼ 50.0%vs. prior month
$13.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Family Matching Swimsuits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
maamgic is the best-performing family matching swimsuits brand in July 2026, moving 1,400 units across 3 ASINs for 23.3% of Top 10 volume. Holipick follows with 1,000 units (16.7%), ahead of Eomenie on 1,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $25.24 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
maamgic
3 ASINs in Top 10
23.3%
Units
1.4K
Revenue
$40K
Avg. price
$25.24
B0BLNRTT1R
$24.74·★4.6·5.3K revsmaamgic Mens Swim Trunks with Compression Liner 5 Inch Quick Dry for Beach
Units sold500B0CG625Z19
$23.99·★4.7·1.9K revsmaamgic Mens 5 Inch Stretch Swimming Shorts Compression Liner Swim Trunks Swimwear Bathing Suits Beach Wear Swim Suits
Units sold500B0BLN71DZ4
$26.99·★4.6·4.9K revsmaamgic 2 in 1 Mens Swim Trunks 7 Inch Swim Shorts Swim Suits Board Shorts
Units sold400
Holipick
1 ASIN in Top 10
16.7%
Units
1K
Revenue
$35.4K
Avg. price
$32.39
B0D9V97JB7
$32.39·★4.3·1.4K revsHolipick Women's 3 Piece Tankini Swimsuit Tummy Control Bathing Suit with Boy Shorts
Units sold1K
Eomenie
1 ASIN in Top 10
16.7%
Units
1K
Revenue
$33.3K
Avg. price
$36.99
B09SG9R3V4
$36.99·★4.4·19.7K revsEomenie Women's Tummy Control One Piece Swimsuit Cutout Bathing Suit
Units sold1K
Trending Family Matching Swimsuits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B38RKBZV booked 400 units at $19.99, with ▼ 20.0% MoM change. On the growth side, B0GZ3PZLR3 leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B38RKBZV
APTRO Men's Swim Trunks with Compression Liner 5 Inch Bathing Suit Beach Swimsuits
Price
$19.99
Rating
4.7
Reviews
491
Latest month sales
B0DMZ5SKJZ
Arolina Womens Rash Guard Long Sleeve Swim Shirts Swimsuit 2026 Bathing Suit with Womens Swim Shorts & Two Pockets
Price
$33.98
Rating
4.3
Reviews
1.4K
Latest month sales
B0GZ3PZLR3
Herseas One Piece Swimsuit Women Tie Knot Tummy Control Bathing Suit
Unlock to view ASIN details and product titles
Price
$32.99
Rating
4.1
Reviews
55
Latest month sales
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