Thongs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thongs sales on Amazon US totaled 58,100 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $665,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 48.7% of revenue, while a typical listing is priced at $11.39. The keyword itself pulled 78,592 Amazon queries over the same period (▼ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the thongs Top 50 moved 666,700 units and $7,480,799 in cumulative sales — an average of 55,558 units and $623,400 per month. Monthly throughput topped out at 71,200 units in June 2026 and dipped to 33,300 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Thongs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.1K
▼ 18.4% MoM
Monthly Revenue 2026/07
$665K
▼ 17.9% MoM
Top 10 Market Share 2026/07
48.2%
Thongs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thongs listing on Amazon US in July 2026 is ASIN B081VSYKL5 (Brand: voenxe), which sold 6,000 units at $13.99 apiece — equal to 10.3% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $323,880 in July 2026 — 48.2% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thongs' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B081VSYKL5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
6K
▼ 25.0%vs. prior month
$83.9K
latest month
12-month trend
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
5K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0CJN58J8J
Seamless Thongs For Women V-waisted No Show Underwear 6-Pack
3K
▼ 25.0%vs. prior month
$27.2K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B0CJN4S42X
Seamless Thongs For Women V-waisted No Show Underwear 6-Pack
2K
▼ 50.0%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thongs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
voenxe is the best-performing thongs brand in July 2026, moving 7,000 units across 2 ASINs for 25.0% of Top 10 volume. READY TO LOVE follows with 7,000 units (25.0%), ahead of Take Talk on 5,000 units (17.9%).
With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
voenxe
2 ASINs in Top 10
25.0%
Units
7K
Revenue
$97.9K
Avg. price
$13.99
B081VSYKL5
$13.99·★4.6·72.9K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
Units sold6KB07VYM3XRK
$13.99·★4.6·72.9K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
Units sold1K
READY TO LOVE
2 ASINs in Top 10
25.0%
Units
7K
Revenue
$73.5K
Avg. price
$10.74
B0D3GLLBWF
$8.49·★4.4·4.1K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0FX7JRH4N
$12.99·★4.4·512 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3K
Take Talk
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$57.7K
Avg. price
$9.99
B0GHRW5MR8
$9.99·★4.4·346 revsTake Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
Units sold5K
Trending Thongs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GTPZT881 booked 2K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B097DQ4RB3 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTPZT881
Sth Big Cotton Underwear Women Sexy Breathable Thongs Soft Panties 9 Pack
Price
$9.99
Rating
4.3
Reviews
219
Latest month sales
B07F9NGZ5B
ANZERMIX Women's Breathable Cotton Thong Panties Pack of 6
Price
$9.99
Rating
4.5
Reviews
75.6K
Latest month sales
B097DQ4RB3
FINETOO 10 Pack Cotton Thongs for Women Sexy Underwear Breathable Thong Panties
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
2.2K
Latest month sales
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