The North Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The North Face sales on Amazon US totaled 55,550 units in July 2026 (▲ 206.9% vs. the prior month), generating an estimated $4,766,886 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.6% of unit volume and 77.1% of revenue, while a typical listing is priced at $80.69. The keyword itself pulled 36,447 Amazon queries over the same period (▼ 39.7% MoM).
Zooming out to the 12-month window ending July 2026, the the north face Top 50 moved 260,850 units and $21,517,491 in cumulative sales — an average of 21,738 units and $1,793,124 per month. Monthly throughput topped out at 84,750 units in August 2025 and dipped to 4,600 in May 2026, leaving the latest reading 34.5% lower than August 2025.
The North Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.5K
▲ 206.9% MoM
Monthly Revenue 2026/07
$4.8M
▲ 222.0% MoM
Top 10 Market Share 2026/07
75.6%
The North Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the north face listing on Amazon US in July 2026 is ASIN B0CN9RF531 (Brand: The North Face), which sold 7,000 units at $90.00 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 42,000 units and $3,674,100 in July 2026 — 75.6% of unit volume and 77.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The North Face' on Amazon
July 2026
Is 75.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CN9RF531
The North Face Women's Jester Everyday Backpack, Blk-NPF, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
7K
▲ 250.0%vs. prior month
$553.4K
latest month
12-month trend
B0CN9SD8JF
The North Face Borealis Commuter Laptop Backpack, Blk/Blk-NPF, OSFA | Water Repellent, Laptop Sleeve, Large Main Compartment
7K
▲ 250.0%vs. prior month
$719.3K
latest month
12-month trend
B0CN9TGT14
The North Face Jester Everyday Laptop Backpack, TNF Black-NPF, One Size
6K
▲ 500.0%vs. prior month
$432.4K
latest month
12-month trend
B0CDCMMTY4
The North Face Women's Jester Luxe Everyday Laptop Backpack, TNF Black/Burnt Coral Metallic, One Size
6K
▲ 500.0%vs. prior month
$596.1K
latest month
12-month trend
B0CN9SC61B
The North Face Women's Jester Everyday Backpack, Pnk Moss, One Size
5K
▲ 400.0%vs. prior month
$400.6K
latest month
12-month trend
B0D4NHX6ZX
The North Face Women's Jester Everyday Backpack, Steel Bl, OSFA | Commuter Travel Bag, Laptop Sleeve, Water-Repellent
4K
▲ 344.4%vs. prior month
$336.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending The North Face Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CN9S635R booked 2K units at $96.94, with ▲ 150.0% MoM change. On the growth side, B0D4NN78HN leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN9S635R
The North Face Women's Borealis Backpack, Gardenia Wht/Blk-NPF, OS | Everyday Travel Bag, Laptop Sleeve, Reflective Details
Price
$96.94
Rating
4.5
Reviews
3.2K
Latest month sales
B0CN9SWZJT
The North Face Women's Borealis Backpack, Blk/Wht-NPF, OSFA | Everyday Travel Bag, Laptop Sleeve, Reflective Details, Laptop Sleeve
Price
$95.24
Rating
4.5
Reviews
3.1K
Latest month sales
B0D4NN78HN
The North Face Borealis Commuter Laptop Pack, Duck Grn/New Taupe Grn, OSFA
Unlock to view ASIN details and product titles
Price
$115.00
Rating
4.7
Reviews
15K
Latest month sales
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