Face Stick Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Stick Sunscreen sales on Amazon US totaled 437,000 units in July 2026 (▼ 44.9% vs. the prior month), generating an estimated $5,940,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 49.3% of revenue, while a typical listing is priced at $16.05. The keyword itself pulled 2,583 Amazon queries over the same period (▼ 64.3% MoM).
Zooming out to the 12-month window ending July 2026, the face stick sunscreen Top 50 moved 2,817,700 units and $39,594,525 in cumulative sales — an average of 234,808 units and $3,299,544 per month. Monthly throughput topped out at 793,000 units in June 2026 and dipped to 67,800 in December 2025, leaving the latest reading 159.1% higher than August 2025.
Face Stick Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
437K
▼ 44.9% MoM
Monthly Revenue 2026/07
$5.9M
▼ 47.8% MoM
Top 10 Market Share 2026/07
57.2%
Face Stick Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face stick sunscreen listing on Amazon US in July 2026 is ASIN B0FXH5LHN8 (Brand: SKIN1004), which sold 30,000 units at $15.99 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $2,931,200 in July 2026 — 57.2% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Stick Sunscreen' on Amazon
July 2026
Is 57.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
30K
▲ 0.0%vs. prior month
$419.1K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Face Stick Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sun Bum is the best-performing face stick sunscreen brand in July 2026, moving 50,000 units across 2 ASINs for 20.0% of Top 10 volume. BLUE LIZARD follows with 50,000 units (20.0%), ahead of Neutrogena on 40,000 units (16.0%).
Volume is spread across 7 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.92 to $13.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sun Bum
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$678.6K
Avg. price
$13.96
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20K
BLUE LIZARD
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$383.8K
Avg. price
$7.92
B083VTP119
$7.92·★4.4·21.4K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
Units sold30KB083VXQ7MG
$7.92·★4.6·6.7K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20K
Neutrogena
2 ASINs in Top 10
16.0%
Units
40K
Revenue
$392.2K
Avg. price
$9.94
B00HNSSV0S
$9.88·★4.7·13.2K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·40K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
Trending Face Stick Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMC6ZRJZ booked 20K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMC6ZRJZ
Neutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Price
$9.99
Rating
4.5
Reviews
40K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this face stick sunscreen report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card