Fabula Coffee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fabula Coffee sales on Amazon US totaled 186,300 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $4,170,991 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 57.1% of revenue, while a typical listing is priced at $24.03. The keyword itself pulled 45,435 Amazon queries over the same period (▲ 45.8% MoM).
Zooming out to the 12-month window ending July 2026, the fabula coffee Top 50 moved 2,045,800 units and $44,755,851 in cumulative sales — an average of 170,483 units and $3,729,654 per month. Monthly throughput topped out at 237,400 units in June 2026 and dipped to 132,700 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Fabula Coffee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
186.3K
▼ 21.5% MoM
Monthly Revenue 2026/07
$4.2M
▼ 19.6% MoM
Top 10 Market Share 2026/07
60.7%
Fabula Coffee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fabula coffee listing on Amazon US in July 2026 is ASIN B00P0ZMWEC (Brand: Lavazza), which sold 40,000 units at $14.99 apiece — equal to 21.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $2,381,650 in July 2026 — 60.7% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fabula Coffee' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00P0ZMWEC
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag
40K
▼ 42.9%vs. prior month
$850K
latest month
12-month trend
B00112IMUQ
illy Classico Whole Bean Coffee, Medium Roast, Classic Roast With Notes Of Caramel, Orange Blossom And Jasmine, 100% Arabica Coffee, No Preservatives, 8.8 Ounce Can (Pack Of 1) | 100% Arabica, Premium Italian Coffee, Ideal for Espresso, Drip, Moka and French Press Brewing
10K
▲ 0.0%vs. prior month
$146.6K
latest month
12-month trend
B00MS95U74
Gevalia Ground Coffee, House Blend Medium Roast 100% Arabica, 20 oz Bag | 100% Arabica Medium Roast Coffee, Keto-Friendly & Great for a Low-Carb Lifestyle, Smooth & Balanced with Caramel & Citrus
10K
▲ 0.0%vs. prior month
$137.9K
latest month
12-month trend
B0721BFM6C
Amazon Fresh, Just Bright Whole Bean Coffee Light Roast, 32 Oz
10K
▲ 0.0%vs. prior month
$178.7K
latest month
12-month trend
B0F1DRXXKR
Everyday Dose Bold Medium Roast Mushroom Coffee 90mg Caffeine per serving with Grass-Fed Collagen, Chaga, Lions Mane & L-Theanine for Better Focus, Energy, Digestion, Skin, and Immunity 30 Servings
10K
▲ 0.0%vs. prior month
$363.8K
latest month
12-month trend
B072K54HQX
Amazon Fresh Organic Fair Trade Peru Ground Coffee, Medium Roast, 12 Ounce
9K
▲ 12.5%vs. prior month
$65.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fabula Coffee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lavazza is the best-performing fabula coffee brand in July 2026, moving 40,000 units across 1 ASIN for 35.4% of Top 10 volume. Amazon Fresh follows with 19,000 units (16.8%), ahead of illy on 10,000 units (8.8%).
With 9 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.19 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lavazza
1 ASIN in Top 10
35.4%
Units
40K
Revenue
$850K
Avg. price
$14.99
B00P0ZMWEC
$14.99·★4.6·24.9K revsLavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag
Units sold40K
Amazon Fresh
2 ASINs in Top 10
16.8%
Units
19K
Revenue
$244K
Avg. price
$11.19
B0721BFM6C
$15.31·★4.3·3.9K revsAmazon Fresh, Just Bright Whole Bean Coffee Light Roast, 32 Oz
Units sold10KB072K54HQX
$7.06·★4.3·4.8K revsAmazon Fresh Organic Fair Trade Peru Ground Coffee, Medium Roast, 12 Ounce
Units sold9K
illy
1 ASIN in Top 10
8.8%
Units
10K
Revenue
$146.6K
Avg. price
$14.99
B00112IMUQ
$14.99·★4.5·4.2K revsilly Classico Whole Bean Coffee, Medium Roast, Classic Roast With Notes Of Caramel, Orange Blossom And Jasmine, 100% Arabica Coffee, No Preservatives, 8.8 Ounce Can (Pack Of 1) | 100% Arabica, Premium Italian Coffee, Ideal for Espresso, Drip, Moka and French Press Brewing
Units sold10K
Trending Fabula Coffee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B088PB6JFY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00EC8EVG0 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088PB6JFY
Laird Superfood Peruvian Medium Roast Coffee with Functional Mushrooms, Certified Organic Peruvian Ground Coffee Beans, Gluten-Free, Dairy-Free, Non-GMO, Paleo, Keto Friendly, 12 oz. Bag
Price
$14.39
Rating
4.6
Reviews
1.2K
Latest month sales
B00EC8EVG0
Community Coffee Breakfast Blend, Ground Coffee, Medium Roast, 12 Ounce Bag (Pack of 1)
Price
$9.59
Rating
4.5
Reviews
4.9K
Latest month sales
B089B1B892
LIFEBOOST Organic Coffee Beans Medium Roast - Low Acid Single Origin Non-GMO Organic Whole Bean Coffee - Third Party Tested For Mycotoxins & Pesticides - 12 Ounces
Unlock to view ASIN details and product titles
Price
$28.99
Rating
4.3
Reviews
1.6K
Latest month sales
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