Eyeliner Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

NYX PROFESSIONAL MAKEUP is the best-performing eyeliner brush brand in July 2026, moving 30,000 units across 1 ASIN for 37.0% of Top 10 volume. wet n wild follows with 10,000 units (12.3%), ahead of stila on 9,000 units (11.1%).

With 10 brands splitting the Top 10 and 60.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $24.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08JV1F4HM booked 3K units at $5.28, with ▲ 0.0% MoM change. On the growth side, B0G4V9CNJC leads positive momentum with ▲ 28.6% MoM growth on 900 units, with B0CL11FWB9 close behind at ▲ 25.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.