Real Techniques Brush Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Real Techniques Brush Set sales on Amazon US totaled 133,400 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $1,644,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 50.3% of revenue, while a typical listing is priced at $17.89. The keyword itself pulled 36,040 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the real techniques brush set Top 50 moved 1,825,300 units and $23,071,362 in cumulative sales — an average of 152,108 units and $1,922,614 per month. Monthly throughput topped out at 256,350 units in November 2025 and dipped to 85,600 in May 2026, leaving the latest reading 31.8% higher than August 2025.
Real Techniques Brush Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.4K
▼ 16.4% MoM
Monthly Revenue 2026/07
$1.6M
▼ 26.9% MoM
Top 10 Market Share 2026/07
66.7%
Real Techniques Brush Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold real techniques brush set listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $827,470 in July 2026 — 66.7% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Real Techniques Brush Set' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▼ 50.0%vs. prior month
$137.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Real Techniques Brush Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Real Techniques is the best-performing real techniques brush set brand in July 2026, moving 21,000 units across 3 ASINs for 23.6% of Top 10 volume. BS-MALL follows with 20,000 units (22.5%), ahead of BEAKEY on 10,000 units (11.2%).
Volume is spread across 7 brands, with the top three holding 57.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.98 to $13.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Real Techniques
3 ASINs in Top 10
23.6%
Units
21K
Revenue
$263.2K
Avg. price
$13.29
B01JINOV5E
$13.79·★4.8·19.2K revsReal Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
Units sold10KB0G4V8HXFX
$7.10·★4.6·312 revsReal Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Units sold7KB0814747R8
$18.97·★4.8·14.7K revsReal Techniques 6 Piece Everyday Essentials Makeup Brush Set, Includes 4 Brushes & 2 Makeup Sponges for Foundation, Blush, Bronzer, Contour, Eyeshadow & Powder, Travel Gift Set, Cruelty-Free & Vegan
Units sold4K
BS-MALL
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20K
BEAKEY
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Trending Real Techniques Brush Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G4V8HXFX booked 7K units at $7.10, with ▲ 75.0% MoM change. On the growth side, B08S8S2J6F leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0FF2QXQFS close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Price
$7.10
Rating
4.6
Reviews
312
Latest month sales
B08S8S2J6F
Real Techniques Miracle Deep Cleansing Gel, Makeup Brush Cleaner | Cleaner tools with a makeup brush shampoo for brushes and sponges, makeup sponge cleaner, vegan and cruelty-free
Price
$7.50
Rating
4.4
Reviews
507
Latest month sales
B0FF2QXQFS
MORPHE Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation, Concealer, Powder, Blush, Eyeshadow & Brows - Professional Brush Kit (8 ct)
Unlock to view ASIN details and product titles
Price
$42.00
Rating
4.5
Reviews
42
Latest month sales
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