Eyebrow Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing eyebrow brush brand in July 2026, moving 27,000 units across 2 ASINs for 34.6% of Top 10 volume. wet n wild follows with 10,000 units (12.8%), ahead of Tbestmax on 10,000 units (12.8%).

With 9 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.18 to $4.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09B1LPJG5 booked 4K units at $3.99, with ▲ 100.0% MoM change. On the growth side, B00133HK3I leads positive momentum with ▲ 50.0% MoM growth on 600 units, with B0CL15TYLN close behind at ▲ 28.6% MoM on 900 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.