Eyelash Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyelash Dye sales on Amazon US totaled 69,950 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $1,288,212 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 72.3% of revenue, while a typical listing is priced at $16.27. The keyword itself pulled 13,904 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the eyelash dye Top 50 moved 663,200 units and $13,302,462 in cumulative sales — an average of 55,267 units and $1,108,538 per month. Monthly throughput topped out at 81,550 units in June 2026 and dipped to 33,400 in May 2026, leaving the latest reading 75.3% higher than August 2025.
Eyelash Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70K
▼ 14.3% MoM
Monthly Revenue 2026/07
$1.3M
▼ 22.6% MoM
Top 10 Market Share 2026/07
71.5%
Eyelash Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyelash dye listing on Amazon US in July 2026 is ASIN B07BKV4B6Q (Brand: BABE ORIGINAL), which sold 20,000 units at $24.65 apiece — equal to 28.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $931,100 in July 2026 — 71.5% of unit volume and 72.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyelash Dye' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BKV4B6Q
Babe Original Lash Serum - Fuller & Longer Looking Eyelashes, Advanced Lash Enhancing Treatment for Natural Lashes, Extensions & Eyebrows, Vegan & Cruelty-Free
20K
▼ 33.3%vs. prior month
$523.8K
latest month
12-month trend
B0DP4Q7LJ1
Korean Lash & Brow Color Kit – Temporary Eyelash & Eyebrow Color, Dark Brown, Naturally Fades Within 1-2 Weeks, Gentle Vitamin C Formula
5K
▼ 16.7%vs. prior month
$50K
latest month
12-month trend
B0CPFXVC1S
e.l.f. Lash XTNDR Mascara, Deep Brown | Made With Tubing Technology For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free
5K
▼ 16.7%vs. prior month
$35K
latest month
12-month trend
B0C1CG7K1M
Lash Color Kit, Black Eyelash Color Kit with Natural Results, 8 ml | Temporary Color for Eyebrows Lashes Easy Use for Salon and Home
5K
▼ 16.7%vs. prior month
$49.6K
latest month
12-month trend
B08JV1F4HM
CHEFBEE 100PCS Disposable Eyelash Spoolies Brush with Container, Black | Soft Mascara Wands for Eyelash Extensions & Eyebrow Grooming, Hygienic Single Use, Multipurpose Makeup Applicators
3K
▲ 0.0%vs. prior month
$14.9K
latest month
12-month trend
B0D5RKH8KW
RefectoCil Hair Tinting Kit – Cream Dye + Liquid Developer + Mixing Brush | Professional Salon-Quality Results, Long-Lasting Color
3K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
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Best Eyelash Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BABE ORIGINAL is the best-performing eyelash dye brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. CLIONE PRIME follows with 9,000 units (18.0%), ahead of e.l.f. on 5,000 units (10.0%).
With 8 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.00 to $24.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BABE ORIGINAL
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$523.8K
Avg. price
$24.65
B07BKV4B6Q
$24.65·★4.1·23.3K revsBabe Original Lash Serum - Fuller & Longer Looking Eyelashes, Advanced Lash Enhancing Treatment for Natural Lashes, Extensions & Eyebrows, Vegan & Cruelty-Free
Units sold20K
CLIONE PRIME
3 ASINs in Top 10
18.0%
Units
9K
Revenue
$129.9K
Avg. price
$16.66
B0DP4Q7LJ1
$9.99·★4.0·1.1K revsKorean Lash & Brow Color Kit – Temporary Eyelash & Eyebrow Color, Dark Brown, Naturally Fades Within 1-2 Weeks, Gentle Vitamin C Formula
Units sold5KB0DP4CNW46
$29.99·★4.1·615 revsKorean At Home Lash Lift and Color Kit – Temporary Eyelash & Eyebrow Color, Black, Naturally Fades Within 1-2 Weeks, Gentle Vitamin C Formula
Units sold2KB0DP4QL57R
$9.99·★4.0·1.1K revsKorean Eye Brow Color Kit - Eye Lash Color Kit Brow Color for Eyebrows Lash Color Brown
Units sold2K
e.l.f.
1 ASIN in Top 10
10.0%
Units
5K
Revenue
$35K
Avg. price
$7.00
B0CPFXVC1S
$7.00·★4.2·9.5K revse.l.f. Lash XTNDR Mascara, Deep Brown | Made With Tubing Technology For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free
Units sold5K
Trending Eyelash Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GRG51W8C booked 2K units at $8.49, with ▲ 100.0% MoM change. On the growth side, B0H2GMDCSW leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0G6KK5QNR close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRG51W8C
Eyelash & Eyebrow Color Kit, Lash & Brow Color Set, 7ml, Black | Achieve Effortless Bushy Results, Easy At-Home Use
Price
$8.49
Rating
4.2
Reviews
302
Latest month sales
B0H2GMDCSW
Lash Lift Kit, Eyelash Perm Kit, Professional Eyelash Lift and Color Kit | Lash & Brow Lamination Kit,Black Tint,Professional Formula,Beginner-Friendly,Long-Lasting Curl,Salon-Style Results,Home Use
Price
$19.99
Rating
3.9
Reviews
31
Latest month sales
B0G6KK5QNR
Lash Color Kit, At Home DIY Eyebrow & Eyelash Color Set 7ml (Brown) | Instant Results with Natural Ingredients, Safe & Easy to Use for Beginners
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
326
Latest month sales
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