Blush Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing blush brush brand in July 2026, moving 23,000 units across 3 ASINs for 23.7% of Top 10 volume. BS-MALL follows with 20,000 units (20.6%), ahead of KESHIMA on 10,000 units (10.3%).

Volume is spread across 8 brands, with the top three holding 54.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.33 to $9.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G4V8HXFX booked 7K units at $7.10, with ▲ 75.0% MoM change. On the growth side, B0G6DQBZ24 leads positive momentum with ▲ 185.7% MoM growth on 2K units, with B09K21H5LB close behind at ▲ 42.9% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.