Eye Brow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eye Brow Pencil sales on Amazon US totaled 398,000 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $3,123,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.7% of unit volume and 26.3% of revenue, while a typical listing is priced at $8.62. The keyword itself pulled 15,579 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the eye brow pencil Top 50 moved 4,444,700 units and $35,181,466 in cumulative sales — an average of 370,392 units and $2,931,789 per month. Monthly throughput topped out at 462,000 units in June 2026 and dipped to 246,500 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Eye Brow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
398K
▼ 13.9% MoM
Monthly Revenue 2026/07
$3.1M
▼ 19.3% MoM
Top 10 Market Share 2026/07
37.7%
Eye Brow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eye brow pencil listing on Amazon US in July 2026 is ASIN B00WAJAJ0K (Brand: e.l.f.), which sold 20,000 units at $4.00 apiece — equal to 5.0% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $822,900 in July 2026 — 37.7% of unit volume and 26.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eye Brow Pencil' on Amazon
July 2026
Is 37.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WAJAJ0K
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B075DB13ZT
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
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Best Eye Brow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing eye brow pencil brand in July 2026, moving 90,000 units across 5 ASINs for 60.0% of Top 10 volume. L'Oreal Paris follows with 20,000 units (13.3%), ahead of NYX PROFESSIONAL MAKEUP on 20,000 units (13.3%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.05 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
60.0%
Units
90K
Revenue
$290K
Avg. price
$4.05
B00WAJAJ0K
$4.00·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
Units sold20KB00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB075DB13ZT
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
Units sold20KB07PBQZ3KF
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0BSP2J3BH
$5.79·★4.5·28.8K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.5K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$208.9K
Avg. price
$10.73
B08M58SWB1
$9.97·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZQTCS8
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10K
Trending Eye Brow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00WZQTCS8 booked 10K units at $11.49, with ▲ 0.0% MoM change. On the growth side, B01643FI0I leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0BFZ8JF7S close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Price
$11.49
Rating
4.5
Reviews
72.5K
Latest month sales
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
B0BFZ8JF7S
L'Oreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil, Smudge-Resistant, Waterproof Eye Makeup with Up to 36HR Wear, Brown Denim, 0.01 Oz
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.4
Reviews
5.7K
Latest month sales
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