Eye Brow Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eye Brow Gel sales on Amazon US totaled 250,800 units in July 2026 (▼ 19.6% vs. the prior month), generating an estimated $2,517,803 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 35.0% of revenue, while a typical listing is priced at $13.38. The keyword itself pulled 17,672 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the eye brow gel Top 50 moved 2,719,450 units and $27,382,444 in cumulative sales — an average of 226,621 units and $2,281,870 per month. Monthly throughput topped out at 312,100 units in June 2026 and dipped to 154,450 in May 2026, leaving the latest reading 15.1% higher than August 2025.
Eye Brow Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
250.8K
▼ 19.6% MoM
Monthly Revenue 2026/07
$2.5M
▼ 25.5% MoM
Top 10 Market Share 2026/07
47.8%
Eye Brow Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eye brow gel listing on Amazon US in July 2026 is ASIN B07PBQZ3KF (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $882,300 in July 2026 — 47.8% of unit volume and 35.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eye Brow Gel' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B0BSP2J3BH
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B0815D98F3
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eye Brow Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing eye brow gel brand in July 2026, moving 60,000 units across 5 ASINs for 50.0% of Top 10 volume. L'Oreal Paris follows with 20,000 units (16.7%), ahead of NYX PROFESSIONAL MAKEUP on 20,000 units (16.7%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.66 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
50.0%
Units
60K
Revenue
$270K
Avg. price
$5.66
B07PBQZ3KF
$3.49·★4.5·71.7K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0BSP2J3BH
$6.00·★4.5·28.9K revse.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
Units sold10KB0815D98F3
$5.79·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused 3.5g
Units sold10KB0815DW6LZ
$6.00·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B42ZB835
$7.00·★4.5·14.3K revse.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear
Units sold10K
L'Oreal Paris
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$234.8K
Avg. price
$11.97
B0CXZHMR7J
$11.97·★4.5·5.6K revsL'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
Units sold20K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$208.9K
Avg. price
$10.00
B08M58SWB1
$9.49·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZQTCS8
$10.50·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10K
Trending Eye Brow Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B072M2R5SM leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0FK4HBJR2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072M2R5SM
Benefit 24-HR Brow Setter setting gel Clear
Price
$23.80
Rating
4.6
Reviews
2.1K
Latest month sales
B0FK4HBJR2
FeiCuiYun Eyebrow Tattoo Peel Off Tint Gel for Women, Warm-Dark Brown Peel Off Eyebrow Tint with 150°Small Curved Tray, Last Up to 5 Days, Waterproof, Fuller & Defined Looking Brows (04#Chocolate)
Price
$7.99
Rating
3.8
Reviews
2.7K
Latest month sales
B0DQYTBY2T
wet n wild Mega Stay Extreme Hold Brow Gel, Lightweight, Non-Sticky & Flake-Free Formula, Long-Lasting 16-Hour Wear, Sculpted & Laminated Brow Look, Easy Application, Cruelty-Free & Vegan - Clear
Unlock to view ASIN details and product titles
Price
$3.28
Rating
3.9
Reviews
714
Latest month sales
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