Erythritol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Erythritol sales on Amazon US totaled 129,400 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $2,226,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 58.2% of revenue, while a typical listing is priced at $19.30. The keyword itself pulled 12,052 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the erythritol Top 50 moved 1,531,150 units and $24,875,026 in cumulative sales — an average of 127,596 units and $2,072,919 per month. Monthly throughput topped out at 152,800 units in November 2025 and dipped to 82,600 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Erythritol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.4K
▼ 10.7% MoM
Monthly Revenue 2026/07
$2.2M
▼ 5.3% MoM
Top 10 Market Share 2026/07
61.1%
Erythritol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold erythritol listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 15.5% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,295,400 in July 2026 — 61.1% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Erythritol' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B0BLBJL2D4
SPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
20K
▲ 0.0%vs. prior month
$353.8K
latest month
12-month trend
B0058V22TI
SPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute, Resealable Twin Pack Bags, 25.22 Ounce (Each Pouch: 12.61 oz)
10K
▲ 0.0%vs. prior month
$126.8K
latest month
12-month trend
B08V7ZVS2J
Truvia Sweet Complete Brown Sweetener, 14 oz Bag | Erythritol, molasses & stevia; measures like brown sugar; non-GMO, gluten-free, kosher, vegan; keto & diabetic
5K
▼ 16.7%vs. prior month
$34.4K
latest month
12-month trend
B0FM4MMBFK
Morning Pep Allulose Sweetener 4 lb – Zero Calorie Sugar Alternative, 100% Pure, No Erythritol, Non-GMO Project Verified, Keto Certified, OU Kosher, No Fillers, Ideal for Baking and Beverages
5K
▼ 16.7%vs. prior month
$138.6K
latest month
12-month trend
B0CP9Q47LK
DureLife Organic 100% Pure Monk Fruit Sweetener, No Erythritol, 5 Oz | Zero Calorie Sugar Substitute, No Fillers, Keto Certified, OU Kosher, USDA Organic, Non-GMO Project Verified
5K
▼ 16.7%vs. prior month
$149.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Erythritol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SPLENDA is the best-performing erythritol brand in July 2026, moving 34,000 units across 3 ASINs for 43.0% of Top 10 volume. IN THE RAW follows with 20,000 units (25.3%), ahead of Lakanto on 7,000 units (8.9%).
With 7 brands splitting the Top 10 and 77.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.53 to $27.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SPLENDA
3 ASINs in Top 10
43.0%
Units
34K
Revenue
$512.5K
Avg. price
$11.36
B0BLBJL2D4
$15.40·★4.8·32.4K revsSPLENDA Zero Calorie Sweetener, 800 Count Packets | Value Pack
Units sold20KB0058V22TI
$12.68·★4.8·9.4K revsSPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute, Resealable Twin Pack Bags, 25.22 Ounce (Each Pouch: 12.61 oz)
Units sold10KB0014D21C2
$5.99·★4.8·5K revsSPLENDA Zero Calorie Sweetener, Granulated Sugar Substitute, 9.7 Oz
Units sold4K
IN THE RAW
1 ASIN in Top 10
25.3%
Units
20K
Revenue
$174.6K
Avg. price
$9.53
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20K
Lakanto
2 ASINs in Top 10
8.9%
Units
7K
Revenue
$202.6K
Avg. price
$27.14
B098H7XWQ6
$39.99·★4.6·84K revsLakanto Monk Fruit Sweetener with Erythritol, Classic White, 5 LB | White Sugar Substitute from Monk Fruit Extract, Sugar Replacement for Baking, Coffee & Tea, Gluten Free, Non GMO
Units sold4KB0CFSMJZYX
$14.29·★4.6·1.4K revsLakanto Golden Monk Fruit Sweetener with Allulose, Raw Sugar, 1 lb | Raw Cane Sugar Substitute, Coffee, Tea, Baking, 1:1 Raw Sugar Alternative, Erythritol Free, Gluten Free, Vegan
Units sold3K
Trending Erythritol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B098H7XWQ6 booked 4K units at $39.99, with ▲ 100.0% MoM change. On the growth side, B00VN0P4NO leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B098H7XWQ6
Lakanto Monk Fruit Sweetener with Erythritol, Classic White, 5 LB | White Sugar Substitute from Monk Fruit Extract, Sugar Replacement for Baking, Coffee & Tea, Gluten Free, Non GMO
Price
$39.99
Rating
4.6
Reviews
84K
Latest month sales
B0CFSMJZYX
Lakanto Golden Monk Fruit Sweetener with Allulose, Raw Sugar, 1 lb | Raw Cane Sugar Substitute, Coffee, Tea, Baking, 1:1 Raw Sugar Alternative, Erythritol Free, Gluten Free, Vegan
Price
$14.29
Rating
4.6
Reviews
1.4K
Latest month sales
B00VN0P4NO
Lakanto Classic Monk Fruit Sweetener with Erythritol Sweetener Packets - White Sugar Replacement, Zero Net Carbs, Calories, Sweeten on the Go, Coffee, Lemonade, Tea, Desserts - Classic (3g - 30 Count)
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.6
Reviews
4.7K
Latest month sales
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