Animal Crackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Animal Crackers sales on Amazon US totaled 362,300 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $2,414,855 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 56.3% of revenue, while a typical listing is priced at $6.53. The keyword itself pulled 68,301 Amazon queries over the same period (▲ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the animal crackers Top 50 moved 4,794,400 units and $34,897,279 in cumulative sales — an average of 399,533 units and $2,908,107 per month. Monthly throughput topped out at 478,600 units in March 2026 and dipped to 282,700 in May 2026, leaving the latest reading 6.9% lower than August 2025.
Animal Crackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
362.3K
▼ 17.7% MoM
Monthly Revenue 2026/07
$2.4M
▼ 21.5% MoM
Top 10 Market Share 2026/07
52.4%
Animal Crackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold animal crackers listing on Amazon US in July 2026 is ASIN B000CS9ZME (Brand: RICE KRISPIES TREATS), which sold 40,000 units at $9.99 apiece — equal to 11.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $1,359,300 in July 2026 — 52.4% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Animal Crackers' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B09H3YCZF1
365 by Whole Foods Market Organic Golden Round Crackers, 12 Ounce
20K
▲ 0.0%vs. prior month
$85.4K
latest month
12-month trend
B0BZB51C1R
Goldfish Cheddar Cheese Crackers, 27.3 Oz Carton
20K
▼ 33.3%vs. prior month
$128K
latest month
12-month trend
B0986S36XN
Keebler Vienna Fingers Creme Filled Sandwich Cookies, 12oz
20K
▲ 0.0%vs. prior month
$59.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Animal Crackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing animal crackers brand in July 2026, moving 50,000 units across 2 ASINs for 26.3% of Top 10 volume. Annie's Homegrown follows with 50,000 units (26.3%), ahead of RICE KRISPIES TREATS on 40,000 units (21.1%).
With 6 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.37 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
2 ASINs in Top 10
26.3%
Units
50K
Revenue
$411.5K
Avg. price
$8.38
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB0BZB51C1R
$7.99·★4.8·4.4K revsGoldfish Cheddar Cheese Crackers, 27.3 Oz Carton
Units sold20K
Annie's Homegrown
4 ASINs in Top 10
26.3%
Units
50K
Revenue
$282.9K
Avg. price
$6.37
B06XDG16VC
$7.69·★4.6·9.4K revsAnnie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
Units sold20KB0BXM4S2B2
$5.79·★4.7·2.4K revsAnnie's Organic Bees, Bugs & Butterflies Fruit Flavored Snacks, 10ct, 7 oz | Strawberry, Raspberry & Apple Flavors, Vegan Kids Snacks, Individually Wrapped for Lunchboxes
Units sold10KB0055B5DYW
$5.41·★4.5·3.2K revsAnnie's Organic Honey Graham Crackers, 14.4 oz | 10g Whole Grain Per Serving, No Artificial Flavors or Synthetic Colors, No High-Fructose Corn Syrup
Units sold10KB008RLUXI8
$6.59·★4.7·17.3K revsAnnie's Organic Snack Cracker Variety Pack, 12ct, 11 oz | Cheddar Bunnies, Bunny Grahams & Cheddar Squares (4 of Each), No Artificial Flavors or Synthetic Colors
Units sold10K
RICE KRISPIES TREATS
1 ASIN in Top 10
21.1%
Units
40K
Revenue
$418.8K
Avg. price
$9.99
B000CS9ZME
$9.99·★4.8·79.9K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
Trending Animal Crackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00XS4DGMO leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00M3L4W6M close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XS4DGMO
SCOOBY-DOO! Baked Graham Cracker Snacks, Made with Whole Grains, Kids Lunch Snacks, Cinnamon, 11oz Box (1 Box)
Price
$3.46
Rating
4.8
Reviews
1.3K
Latest month sales
B00M3L4W6M
Mother's Original Circus Animal Cookies | Frosted Vanilla Shortbread Cookies with Rainbow Sprinkles | Box of Cookie Snack Packs | 12 Count - 1-oz Pouches | NET WT 12 oz
Price
$7.13
Rating
4.7
Reviews
2.7K
Latest month sales
B0D1L1QVCK
Amazon Grocery, Penguin Cheese Crackers, Made with Cheddar Cheese, 19 Oz
Unlock to view ASIN details and product titles
Price
$4.15
Rating
4.0
Reviews
90
Latest month sales
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