Breakfast Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Breakfast Bars sales on Amazon US totaled 732,000 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $8,371,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 46.9% of revenue, while a typical listing is priced at $12.24. The keyword itself pulled 52,459 Amazon queries over the same period (▲ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the breakfast bars Top 50 moved 8,115,300 units and $95,194,251 in cumulative sales — an average of 676,275 units and $7,932,854 per month. Monthly throughput topped out at 767,000 units in October 2025 and dipped to 506,000 in May 2026, leaving the latest reading 7.2% higher than August 2025.
Breakfast Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
732K
▼ 4.1% MoM
Monthly Revenue 2026/07
$8.4M
▼ 6.9% MoM
Top 10 Market Share 2026/07
43.7%
Breakfast Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold breakfast bars listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 8.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $3,928,900 in July 2026 — 43.7% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Breakfast Bars' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B00C0EJSZW
Little Debbie Nutty Bars, 12 Count
30K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
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Best Breakfast Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing breakfast bars brand in July 2026, moving 60,000 units across 1 ASIN for 18.8% of Top 10 volume. KIND follows with 60,000 units (18.8%), ahead of RICE KRISPIES TREATS on 40,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.78 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
18.8%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
KIND
2 ASINs in Top 10
18.8%
Units
60K
Revenue
$507.3K
Avg. price
$9.08
B0BCH583WK
$4.98·★4.6·3.9K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30KB007PE7ANY
$13.18·★4.7·25K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
RICE KRISPIES TREATS
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$418.8K
Avg. price
$9.99
B000CS9ZME
$9.99·★4.8·79.9K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
Trending Breakfast Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B0886XS43K close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Price
$2.24
Rating
4.5
Reviews
5K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Unlock to view ASIN details and product titles
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
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