Elf Primer Power Grip Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Primer Power Grip sales on Amazon US totaled 258,800 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $2,996,615 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 55.3% of revenue, while a typical listing is priced at $11.78. The keyword itself pulled 16,819 Amazon queries over the same period (▲ 19.1% MoM).
Zooming out to the 12-month window ending July 2026, the elf primer power grip Top 50 moved 2,859,300 units and $34,180,719 in cumulative sales — an average of 238,275 units and $2,848,393 per month. Monthly throughput topped out at 302,700 units in June 2026 and dipped to 147,500 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Elf Primer Power Grip Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
258.8K
▼ 14.5% MoM
Monthly Revenue 2026/07
$3M
▼ 27.2% MoM
Top 10 Market Share 2026/07
51.4%
Elf Primer Power Grip Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf primer power grip listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 11.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $1,656,130 in July 2026 — 51.4% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Primer Power Grip' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B0CXQR14J3
e.l.f. Power Grip Dewy Setting Spray
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B0BQQS5GBQ
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09WYT4QTJ
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B0791MDRFP
e.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
9K
▲ 12.5%vs. prior month
$71.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Primer Power Grip Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf primer power grip brand in July 2026, moving 85,000 units across 6 ASINs for 63.9% of Top 10 volume. Luxe Cosmetics follows with 20,000 units (15.0%), ahead of Smashbox on 10,000 units (7.5%).
With 5 brands splitting the Top 10 and 86.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.50 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
6 ASINs in Top 10
63.9%
Units
85K
Revenue
$767K
Avg. price
$8.50
B09XMYFTB7
$10.00·★4.6·43.1K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30KB0CXQR14J3
$10.00·★4.6·10.2K revse.l.f. Power Grip Dewy Setting Spray
Units sold20KB0BQQS5GBQ
$10.00·★4.6·14.8K revse.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold10KB0791MDRFP
$8.99·★4.5·39.8K revse.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
Units sold9KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8KB07ZQZVMRW
$7.00·★4.5·64.9K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8K
Luxe Cosmetics
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.6K revsLuxe Color Changing Foundation – Medium
Units sold20K
Smashbox
1 ASIN in Top 10
7.5%
Units
10K
Revenue
$118.7K
Avg. price
$13.60
B09WYT4QTJ
$13.60·★4.4·4.7K revsSmashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
Units sold10K
Trending Elf Primer Power Grip Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZQZVMRW booked 8K units at $7.00, with ▲ 0.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CBR45CS7 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Price
$7.00
Rating
4.5
Reviews
64.9K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Price
$11.97
Rating
4.4
Reviews
156
Latest month sales
B0CBR45CS7
e.l.f. Putty Color-Correcting Eye Brightener, Fair | Under-eye Brightener & Primer Reduces Appearance Of Dark Circles, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$6.00
Rating
4.2
Reviews
3.5K
Latest month sales
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