Elf Makeup Brushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Makeup Brushes sales on Amazon US totaled 246,400 units in July 2026 (▼ 3.6% vs. the prior month), generating an estimated $1,820,915 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 46.8% of revenue, while a typical listing is priced at $9.28. The keyword itself pulled 20,158 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the elf makeup brushes Top 50 moved 2,774,100 units and $23,156,756 in cumulative sales — an average of 231,175 units and $1,929,730 per month. Monthly throughput topped out at 342,550 units in December 2025 and dipped to 136,400 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Elf Makeup Brushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.4K
▼ 3.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.6% MoM
Top 10 Market Share 2026/07
56.0%
Elf Makeup Brushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf makeup brushes listing on Amazon US in July 2026 is ASIN B07ZVYM365 (Brand: e.l.f.), which sold 30,000 units at $5.00 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $852,600 in July 2026 — 56.0% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Makeup Brushes' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07ZVYM365
e.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes Replacement Pad, Fits All Eye Shapes
30K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00JLAOP3S
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
10K
▲ 0.0%vs. prior month
$95K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Makeup Brushes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf makeup brushes brand in July 2026, moving 68,000 units across 4 ASINs for 49.3% of Top 10 volume. BS-MALL follows with 20,000 units (14.5%), ahead of KESHIMA on 10,000 units (7.2%).
With 7 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.50 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
49.3%
Units
68K
Revenue
$330K
Avg. price
$5.50
B07ZVYM365
$5.00·★4.4·24.5K revse.l.f. Pro Eyelash Curler, Stainless Steel Lash Curler, Long-Lasting Natural Curl, Ergonomic Design, Includes Replacement Pad, Fits All Eye Shapes
Units sold30KB00WAJAKOU
$4.00·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8K
BS-MALL
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
KESHIMA
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$95K
Avg. price
$8.75
B00JLAOP3S
$8.75·★4.6·41.5K revsFlat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
Units sold10K
Trending Elf Makeup Brushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FHKBB3SP leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0G4V8HXFX close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Price
$9.99
Rating
4.6
Reviews
442
Latest month sales
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Price
$7.10
Rating
4.6
Reviews
326
Latest month sales
B0F3WS7QN3
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner, Gentle Foaming Cleaner For Removing Leftover Makeup, Dirt & Grime, Vegan & Cruelty-Free, 4.1 oz
Unlock to view ASIN details and product titles
Price
$6.00
Rating
4.5
Reviews
722
Latest month sales
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