Contour Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Contour Brush sales on Amazon US totaled 217,700 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $2,208,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 42.8% of revenue, while a typical listing is priced at $12.08. The keyword itself pulled 23,489 Amazon queries over the same period (▲ 4.2% MoM).

Zooming out to the 12-month window ending July 2026, the contour brush Top 50 moved 2,774,200 units and $30,421,402 in cumulative sales — an average of 231,183 units and $2,535,117 per month. Monthly throughput topped out at 341,100 units in December 2025 and dipped to 143,900 in May 2026, leaving the latest reading 35.7% higher than August 2025.

2.8MTotal units sold · Last 12 months
$30.4MTotal revenue · Last 12 months
23.5K▲ 4.2% MoM
Monthly search volume
$12.08Avg. price · July 2026

Contour Brush Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales160.4K
Revenue$1.6M

2025/09

Sales159.4K
Revenue$1.6M

2025/10

Sales222K
Revenue$2.3M

2025/11

Sales341K
Revenue$4M

2025/12

Sales341.1K
Revenue$4.2M

2026/01

Sales235.2K
Revenue$2.6M

2026/02

Sales238.5K
Revenue$2.6M

2026/03

Sales225K
Revenue$2.4M

2026/04

Sales237.2K
Revenue$2.4M

2026/05

Sales143.9K
Revenue$1.5M

2026/06

Sales252.8K
Revenue$2.9M
217.7K

2026/07

Sales217.7K
Revenue$2.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

217.7K

▼ 13.9% MoM

Monthly Revenue 2026/07

$2.2M

▼ 22.7% MoM

Top 10 Market Share 2026/07

49.2%

See the Top 10 ASINs driving 49.2% of sales

Contour Brush Market Share & Sales Concentration on Amazon US — July 2026

The most-sold contour brush listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 9.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 107,000 units and $945,860 in July 2026 — 49.2% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Contour Brush' on Amazon

July 2026
ASINSIGHT Logo
49.2% Volume Share 107K units sold
42.8% Revenue Share $945.9K estimated
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Top 5 Volume Share breakdown

B07MH1KHJ2 9.2%
B00JLAOP3S 4.6%
B01F36JBDM 4.6%
B09BZ4NV2R 4.6%
B0BWVXMWF5 4.6%
Others 72.4%
#1
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version

B07MH1KHJ2

BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version

$9.99· 4.6·60K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$194.6K

latest month

Monthly Trend

12-month trend

#2
Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter

B00JLAOP3S

Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter

$8.75· 4.6·41.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$95K

latest month

Monthly Trend

12-month trend

#3
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow

B01F36JBDM

BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow

$7.49· 4.5·83.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$77.9K

latest month

Monthly Trend

12-month trend

#4
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)

B09BZ4NV2R

Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)

$6.79· 4.6·15.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$75.3K

latest month

Monthly Trend

12-month trend

#5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc

B0BWVXMWF5

Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc

$6.99· 4.6·4.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#6
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free

B0CPFYBBMB

e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free

$8.00· 4.8·3.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$80K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Contour Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

BS-MALL is the best-performing contour brush brand in July 2026, moving 20,000 units across 1 ASIN for 18.7% of Top 10 volume. e.l.f. follows with 18,000 units (16.8%), ahead of KESHIMA on 10,000 units (9.3%).

Volume is spread across 9 brands, with the top three holding 44.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.50 to $9.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.7%
16.8%
9.3%
55.1%
BS-MALL
e.l.f.
KESHIMA
Other brands
1

BS-MALL

1 ASIN in Top 10

18.7%

Units

20K

Revenue

$194.6K

Avg. price

$9.99

  • BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version

    B07MH1KHJ2

    $9.99·4.6·60K revs

    BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version

    Units sold20K
2

e.l.f.

2 ASINs in Top 10

16.8%

Units

18K

Revenue

$120K

Avg. price

$6.50

  • e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free

    B0CPFYBBMB

    $8.00·4.8·3.4K revs

    e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free

    Units sold10K
  • e.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free

    B0CPFX9BZ2

    $5.00·4.7·3.7K revs

    e.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free

    Units sold8K
3

KESHIMA

1 ASIN in Top 10

9.3%

Units

10K

Revenue

$95K

Avg. price

$8.75

  • Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter

    B00JLAOP3S

    $8.75·4.6·41.5K revs

    Flat Top Kabuki Foundation Brush By KESHIMA, Premium Makeup Brush | For Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter

    Units sold10K

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