Elf Bronzer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Bronzer sales on Amazon US totaled 228,000 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $1,925,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 42.0% of revenue, while a typical listing is priced at $9.47. The keyword itself pulled 39,000 Amazon queries over the same period (▲ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the elf bronzer Top 50 moved 2,658,400 units and $25,760,010 in cumulative sales — an average of 221,533 units and $2,146,667 per month. Monthly throughput topped out at 317,700 units in December 2025 and dipped to 132,000 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Elf Bronzer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228K
▼ 21.9% MoM
Monthly Revenue 2026/07
$1.9M
▼ 50.4% MoM
Top 10 Market Share 2026/07
48.2%
Elf Bronzer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf bronzer listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 8.8% of every unit tracked in this report.
The Top 10 ASINs account for 110,000 units and $808,440 in July 2026 — 48.2% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Bronzer' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B09BZ4NV2R
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10K
▲ 0.0%vs. prior month
$75.3K
latest month
12-month trend
B0BSP38HYN
e.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0DHRQXYCH
e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free
10K
▲ 0.0%vs. prior month
$119.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elf Bronzer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf bronzer brand in July 2026, moving 58,000 units across 5 ASINs for 52.7% of Top 10 volume. BS-MALL follows with 20,000 units (18.2%), ahead of Real Perfection on 10,000 units (9.1%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.16 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
52.7%
Units
58K
Revenue
$379.7K
Avg. price
$7.16
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB0BSP38HYN
$5.00·★4.1·6.2K revse.l.f. Camo Color Corrector for Dark Circles, Hydrating Under-Eye Brightening Concealer, Neutralizes Discoloration, Infused with Hyaluronic Acid, Peach
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.3K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0DHRQXYCH
$12.00·★4.6·5.3K revse.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free
Units sold10KB0CPFX9BZ2
$5.00·★4.7·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8K
BS-MALL
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20K
Real Perfection
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$75.3K
Avg. price
$7.99
B09BZ4NV2R
$7.99·★4.6·15.9K revsReal Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
Units sold10K
Trending Elf Bronzer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B018B8Q5Z6 booked 7K units at $13.48, with ▲ 0.0% MoM change. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B007NW2DLM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Price
$13.48
Rating
4.6
Reviews
42.8K
Latest month sales
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Price
$11.97
Rating
4.4
Reviews
150
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
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