Electric Mixer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Mixer sales on Amazon US totaled 152,300 units in July 2026 (▼ 29.4% vs. the prior month), generating an estimated $7,311,252 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.5% of unit volume and 62.3% of revenue, while a typical listing is priced at $100.23. The keyword itself pulled 16,793 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the electric mixer Top 50 moved 2,180,800 units and $107,919,398 in cumulative sales — an average of 181,733 units and $8,993,283 per month. Monthly throughput topped out at 296,600 units in November 2025 and dipped to 102,250 in May 2026, leaving the latest reading 7.0% higher than August 2025.
Electric Mixer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.3K
▼ 29.4% MoM
Monthly Revenue 2026/07
$7.3M
▼ 30.0% MoM
Top 10 Market Share 2026/07
73.5%
Electric Mixer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric mixer listing on Amazon US in July 2026 is ASIN B082314NFL (Brand: Zulay Kitchen), which sold 30,000 units at $7.89 apiece — equal to 19.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $4,557,270 in July 2026 — 73.5% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Mixer' on Amazon
July 2026
Is 73.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082314NFL
Zulay Kitchen Milk Frother Handheld Electric Whisk – Frother Wand, Durable Drink Mixer, Coffee Frother, Hand Blender, Frother for Protein Powder, Matcha & More - Black
30K
▼ 25.0%vs. prior month
$266.7K
latest month
12-month trend
B0DPG6SNV1
CIRCLE JOY Rechargeable Milk Frother Handheld, Dual Coil Whisk Head Electric Coffee Frother, Portable Hand Frother Wand Drink Mixer for Matcha Lattes Cappuccino, Kitchen Gifts, Black
10K
▼ 66.7%vs. prior month
$88.9K
latest month
12-month trend
B00EI7DPI0
Hamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B09D8T11YS
Zulay Kitchen Powerful Milk Frother Wand With Duracell Batteries - Ultra Fast Handheld Drink Mixer - Electric Whisk Foam Maker for Coffee, Lattes, Cappuccino & Matcha - Z1 Motor - Black
10K
▲ 0.0%vs. prior month
$141K
latest month
12-month trend
B0CPLVLFK2
turelar Immersion Blender Handheld Corded, 1100W 5 in 1 Hand Blender Set | Trigger Variable Speed, Emulsion Stick Mixer with Food Processor, Whisk, Frother, for Soup, Puree, Baby Food, Anti-scratch
10K
▲ 0.0%vs. prior month
$359.6K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
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Best Electric Mixer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Zulay Kitchen is the best-performing electric mixer brand in July 2026, moving 40,000 units across 2 ASINs for 35.7% of Top 10 volume. Ninja follows with 24,000 units (21.4%), ahead of Hamilton Beach on 19,000 units (17.0%).
With 6 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $119.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Zulay Kitchen
2 ASINs in Top 10
35.7%
Units
40K
Revenue
$407.7K
Avg. price
$9.94
B082314NFL
$7.89·★4.4·238.6K revsZulay Kitchen Milk Frother Handheld Electric Whisk – Frother Wand, Durable Drink Mixer, Coffee Frother, Hand Blender, Frother for Protein Powder, Matcha & More - Black
Units sold30KB09D8T11YS
$11.99·★4.4·238.6K revsZulay Kitchen Powerful Milk Frother Wand With Duracell Batteries - Ultra Fast Handheld Drink Mixer - Electric Whisk Foam Maker for Coffee, Lattes, Cappuccino & Matcha - Z1 Motor - Black
Units sold10K
Ninja
3 ASINs in Top 10
21.4%
Units
24K
Revenue
$2.8M
Avg. price
$119.66
B0855B5Z6F
$99.98·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·43K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB00NGV4506
$99.00·★4.6·57K revsNinja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Units sold4K
Hamilton Beach
2 ASINs in Top 10
17.0%
Units
19K
Revenue
$645.1K
Avg. price
$33.95
B00EI7DPI0
$39.95·★4.2·55.9K revsHamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
Units sold10KB001CH0ZLE
$27.95·★4.5·66.8K revsHamilton Beach 6-Speed Electric Hand Mixer With QuickBurst and Bowl Rest | Powerful 250 Watt Motor | Traditional Beaters | Snap-On Storage Case | White | 62682G
Units sold9K
Trending Electric Mixer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00NGV4506 booked 4K units at $99.00, with ▼ 20.0% MoM change. On the growth side, B0D1DHY12C leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0G8HSP1J5 close behind at ▲ 300.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NGV4506
Ninja Professional Blender, 1000W, Total Crushing Tech, 72oz Pitcher, BL610 | 1000W Total Crushing blades crush ice & blend smoothies, sauces. XL 72-oz pitcher for family batches. Dishwasher-safe parts.
Price
$99.00
Rating
4.6
Reviews
57K
Latest month sales
B0D1DHY12C
Hamilton Beach 6-Speed Electric Hand Mixer With Easy Clean Beaters | Traditional Beaters | Dough Hooks | Whisk | Snap-On Storage Case | 275 Watt Motor | Blue | 62677J
Price
$34.95
Rating
4.6
Reviews
5.2K
Latest month sales
B0G8HSP1J5
Hand Mixer, 5-Speed Electric Whisk with Turbo Boost Includes 5 Stainless Steel Attachments - Great Stand Mixer Alternative for Baking Cakes, Bread & More
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.0
Reviews
395
Latest month sales
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