Elderberry Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elderberry Gummies sales on Amazon US totaled 168,600 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $3,081,292 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 64.2% of revenue, while a typical listing is priced at $18.52. The keyword itself pulled 49,664 Amazon queries over the same period (▲ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the elderberry gummies Top 50 moved 2,650,100 units and $44,211,738 in cumulative sales — an average of 220,842 units and $3,684,312 per month. Monthly throughput topped out at 284,000 units in January 2026 and dipped to 117,900 in May 2026, leaving the latest reading 19.6% lower than August 2025.
Elderberry Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.6K
▼ 10.6% MoM
Monthly Revenue 2026/07
$3.1M
▼ 11.6% MoM
Top 10 Market Share 2026/07
65.8%
Elderberry Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elderberry gummies listing on Amazon US in July 2026 is ASIN B00MJ7VL1O (Brand: Nature's Way), which sold 50,000 units at $13.62 apiece — equal to 29.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 111,000 units and $1,978,670 in July 2026 — 65.8% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elderberry Gummies' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B00Q5OW97M
Zarbee's Kids Elderberry Immune Support Gummies, 42 ct | For Kids Ages 2+ Years, Immune Support Supplement, Natural Berry Flavor, Gluten & Gelatin Free, No Artificial Flavors
10K
▲ 0.0%vs. prior month
$152.8K
latest month
12-month trend
B08VK4ZF87
Airborne Elderberry + Zinc & Vitamin C Gummies For Adults, Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies, Elderberry Flavor | Powerful Antioxidants, Elderberry Flavor, Immune Support Supplements, Immune health, Gummies for Adults, Multivitamin, Tasty
10K
▲ 0.0%vs. prior month
$108.2K
latest month
12-month trend
B0DXHCJCC5
Natural Rems Sea Moss Gummies 16-in-1 - Ashwagandha Black Seed Oil Bladder Wrack Turmeric Vitamin C & D3 with Manuka Burdock Root Dandelion Yellow Dock Elderberry Apple Cider Vinegar (Green Apple)
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0BTYX618V
Plant People WonderSleep Mushroom Gummies Supplement for Sleep, 60ct | No Melatonin Sleep Gummies with Reishi Mushroom, Saffron & Chamomile, Wild Elderberry Flavor, Sugar-Free (60 Count)
8K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
B07C9K1DJ6
Nature's Way Sambucus Kids Elderberry Immune Gummies, Ages 2+, 60 ct | Daily Immune Support Gummy with Black Elderberry Extract, Vitamin C and Zinc, for Children Ages 2+*
7K
▼ 12.5%vs. prior month
$100.3K
latest month
12-month trend
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Best Elderberry Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Way is the best-performing elderberry gummies brand in July 2026, moving 57,000 units across 2 ASINs for 51.4% of Top 10 volume. Zarbee's follows with 14,000 units (12.6%), ahead of Airborne on 10,000 units (9.0%).
With 8 brands splitting the Top 10 and 73.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.82 to $14.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Way
2 ASINs in Top 10
51.4%
Units
57K
Revenue
$822.8K
Avg. price
$14.36
B00MJ7VL1O
$13.62·★4.8·114.5K revsNature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
Units sold50KB07C9K1DJ6
$15.11·★4.8·16.6K revsNature's Way Sambucus Kids Elderberry Immune Gummies, Ages 2+, 60 ct | Daily Immune Support Gummy with Black Elderberry Extract, Vitamin C and Zinc, for Children Ages 2+*
Units sold7K
Zarbee's
2 ASINs in Top 10
12.6%
Units
14K
Revenue
$195.5K
Avg. price
$12.98
B00Q5OW97M
$15.28·★4.8·21.8K revsZarbee's Kids Elderberry Immune Support Gummies, 42 ct | For Kids Ages 2+ Years, Immune Support Supplement, Natural Berry Flavor, Gluten & Gelatin Free, No Artificial Flavors
Units sold10KB00RDQIM36
$10.68·★4.7·12.3K revsZarbee's Kids Elderberry Immune Support Gummies, 60 ct | For Kids Ages 12+ Years, Real Elderberry, Vitamins A, C, D3, E & Zinc, No Artificial Sweeteners or HFCS
Units sold4K
Airborne
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$108.2K
Avg. price
$10.82
B08VK4ZF87
$10.82·★4.7·16.1K revsAirborne Elderberry + Zinc & Vitamin C Gummies For Adults, Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies, Elderberry Flavor | Powerful Antioxidants, Elderberry Flavor, Immune Support Supplements, Immune health, Gummies for Adults, Multivitamin, Tasty
Units sold10K
Trending Elderberry Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00RDQIM36 booked 4K units at $10.68, with ▲ 0.0% MoM change. On the growth side, B0FRN82NHR leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09FYGM8QL close behind at ▲ 20.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00RDQIM36
Zarbee's Kids Elderberry Immune Support Gummies, 60 ct | For Kids Ages 12+ Years, Real Elderberry, Vitamins A, C, D3, E & Zinc, No Artificial Sweeteners or HFCS
Price
$10.68
Rating
4.7
Reviews
12.3K
Latest month sales
B0FRN82NHR
Immune Support Gummies for Cruisers with Vitamin C, B12, Zinc, Elderberry Extract, 60 Gummies, 30 Servings, Cruise and Travel Specific Wellness Supplement
Price
$29.95
Rating
4.6
Reviews
249
Latest month sales
B09FYGM8QL
Hyland's Kids Immunity Support Gummies, Organic Elderberry Plus, Vegan 48ct
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
569
Latest month sales
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