Evening Primrose Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Nature's Bounty is the best-performing evening primrose oil brand in July 2026, moving 9,000 units across 1 ASIN for 34.6% of Top 10 volume. Sports Research follows with 4,000 units (15.4%), ahead of Nutricost on 3,000 units (11.5%).

With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $21.66, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00024CS04 leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B002CQU50U close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.