Blue Spirulina Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Spirulina Powder sales on Amazon US totaled 71,600 units in July 2026 (▼ 18.3% vs. the prior month), generating an estimated $1,951,848 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.8% of unit volume and 69.1% of revenue, while a typical listing is priced at $27.59. The keyword itself pulled 48,726 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the blue spirulina powder Top 50 moved 954,300 units and $25,115,697 in cumulative sales — an average of 79,525 units and $2,092,975 per month. Monthly throughput topped out at 92,100 units in August 2025 and dipped to 47,050 in May 2026, leaving the latest reading 22.3% lower than August 2025.
Blue Spirulina Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
71.6K
▼ 18.3% MoM
Monthly Revenue 2026/07
$2M
▼ 15.9% MoM
Top 10 Market Share 2026/07
69.8%
Blue Spirulina Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue spirulina powder listing on Amazon US in July 2026 is ASIN B07PXNNFGT (Brand: Orgain), which sold 20,000 units at $34.15 apiece — equal to 27.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $1,348,880 in July 2026 — 69.8% of unit volume and 69.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Spirulina Powder' on Amazon
July 2026
Is 69.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B00112ILZM
Amazing Grass Super Greens Powder Original, 30 Servings, 8.5 oz | Organic Greens Superfood Powder with Spirulina, Beet Root, Probiotics & Digestive Enzymes to Support Digestion
5K
▼ 28.6%vs. prior month
$123.9K
latest month
12-month trend
B09HLDRNVB
Kate Naturals Organic Spirulina Powder, Nutrient Dense Superfood (8oz) | USDA Certified, Non-GMO, Gluten- Free
5K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B019TUCOF0
Orgain Organic Greens Powder + 50 Superfoods, Original - 1 Billion Probiotics for Digestive Health, Antioxidants, Vegan, Plant-Based, Gluten-Free, Non-GMO, Green Juice & Smoothie Drink Mix - 0.62lb | 1 billion probiotics for digestive health, antioxidants, vegan, gluten free, non-GMO, for smoothies & green juice
5K
▼ 16.7%vs. prior month
$106K
latest month
12-month trend
B01DPW5JSW
Micro Ingredients Organic Spirulina Chlorella Tablets, 720 Count | 4 Month Supply. 50/50 Algae Blend, Broken Cell Wall, Sunlight Grown. Contains Vegan Protein & Naturally Occurring Chlorophyll
4K
▲ 0.0%vs. prior month
$119.8K
latest month
12-month trend
B08YRDBFFX
USDA Organic Blue Spirulina Powder (Phycocyanin Extract), No Fishy Smell, 100% Vegan Protein from Blue-Green Algae, 28 Servings, Natural Food Coloring for Smoothies, Baking & Drinks (1 Ounce)
4K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
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Best Blue Spirulina Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing blue spirulina powder brand in July 2026, moving 25,000 units across 2 ASINs for 50.0% of Top 10 volume. Micro Ingredients follows with 8,000 units (16.0%), ahead of Amazing Grass on 6,000 units (12.0%).
With 6 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.98 to $30.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
2 ASINs in Top 10
50.0%
Units
25K
Revenue
$784.8K
Avg. price
$30.23
B07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB019TUCOF0
$26.32·★4.4·16.3K revsOrgain Organic Greens Powder + 50 Superfoods, Original - 1 Billion Probiotics for Digestive Health, Antioxidants, Vegan, Plant-Based, Gluten-Free, Non-GMO, Green Juice & Smoothie Drink Mix - 0.62lb | 1 billion probiotics for digestive health, antioxidants, vegan, gluten free, non-GMO, for smoothies & green juice
Units sold5K
Micro Ingredients
3 ASINs in Top 10
16.0%
Units
8K
Revenue
$221.6K
Avg. price
$26.96
B01DPW5JSW
$29.95·★4.6·9.3K revsMicro Ingredients Organic Spirulina Chlorella Tablets, 720 Count | 4 Month Supply. 50/50 Algae Blend, Broken Cell Wall, Sunlight Grown. Contains Vegan Protein & Naturally Occurring Chlorophyll
Units sold4KB0DK7WVQQY
$24.99·★4.6·676 revsMicro Ingredients Super Greens Powder, 100 Superfoods, Green Drink Mix, 1lb | Superfood Blend with Daily Greens, Probiotics, Fruits, Vegetables & Mushrooms | 45 Servings | Non-GMO, Gluten-Free
Units sold2KB01DPW5DC4
$25.95·★4.6·10K revsMicro Ingredients Organic Spirulina Supplement, 720 Tablets (4 Month Supply), No Filler & Non-GMO, Rich in Vegan Protein, Vitamins & Prebiotics, Premium Spirulina Pills
Units sold2K
Amazing Grass
2 ASINs in Top 10
12.0%
Units
6K
Revenue
$146.9K
Avg. price
$23.98
B00112ILZM
$24.97·★4.5·50.4K revsAmazing Grass Super Greens Powder Original, 30 Servings, 8.5 oz | Organic Greens Superfood Powder with Spirulina, Beet Root, Probiotics & Digestive Enzymes to Support Digestion
Units sold5KB002G7US5W
$22.99·★4.5·50.4K revsAmazing Grass Super Greens Powder Berry, 30 Servings, 8.5 oz
Units sold1K
Trending Blue Spirulina Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002G7US5W booked 1K units at $22.99, with ▲ 0.0% MoM change. On the growth side, B07T65H8KD leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00MV1RAKO close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002G7US5W
Amazing Grass Super Greens Powder Berry, 30 Servings, 8.5 oz
Price
$22.99
Rating
4.5
Reviews
50.4K
Latest month sales
B07T65H8KD
USDA Organic Blue Spirulina Powder (Phycocyanin Extract), 50 Servings - No Fishy Smell, 100% Vegan Protein from Blue-Green Algae, Natural Food Coloring for Smoothies, Baking & Drinks (1.76 Ounces)
Price
$24.85
Rating
4.6
Reviews
1.2K
Latest month sales
B00MV1RAKO
Z Natural Foods Organic Spirulina Powder - 16 oz (Pack of 1) | Organic, Blue-Green Algae Superfood, Spirulina, Raw, Contains Amino Acids, Mixes in Smoothies, Yogurt & Recipes
Unlock to view ASIN details and product titles
Price
$19.52
Rating
4.6
Reviews
315
Latest month sales
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