Easy Ups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Easy Ups sales on Amazon US totaled 212,200 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $7,801,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 43.7% of revenue, while a typical listing is priced at $35.03. The keyword itself pulled 13,452 Amazon queries over the same period (▼ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the easy ups Top 50 moved 2,458,000 units and $92,701,332 in cumulative sales — an average of 204,833 units and $7,725,111 per month. Monthly throughput topped out at 246,500 units in June 2026 and dipped to 132,400 in May 2026, leaving the latest reading 6.5% higher than August 2025.
Easy Ups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
212.2K
▼ 13.9% MoM
Monthly Revenue 2026/07
$7.8M
▼ 16.0% MoM
Top 10 Market Share 2026/07
38.6%
Easy Ups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold easy ups listing on Amazon US in July 2026 is ASIN B00U0NRI0W (Brand: GoodNites), which sold 10,000 units at $29.99 apiece — equal to 4.7% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $3,409,560 in July 2026 — 38.6% of unit volume and 43.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Easy Ups' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08PX2V7PG
Pampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
10K
▼ 50.0%vs. prior month
$497.7K
latest month
12-month trend
B078WBDSBF
Pampers Easy Ups Potty Training Pants, 4T-5T, 104 Count, Cartoon
9K
▼ 10.0%vs. prior month
$440.6K
latest month
12-month trend
B08SNLW94K
Pampers Easy Ups Potty Training Pants, 5T-6T, 84 Count, Cartoon
9K
▲ 0.0%vs. prior month
$443.4K
latest month
12-month trend
B07XCVWZ51
Pull-Ups Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
7K
▼ 22.2%vs. prior month
$313.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Easy Ups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pampers is the best-performing easy ups brand in July 2026, moving 45,000 units across 5 ASINs for 54.9% of Top 10 volume. Pull-Ups follows with 20,000 units (24.4%), ahead of GoodNites on 17,000 units (20.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $48.51, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pampers
5 ASINs in Top 10
54.9%
Units
45K
Revenue
$2.1M
Avg. price
$48.51
B078W9SH24
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
Units sold10KB08PX2V7PG
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10KB078WBDSBF
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 4T-5T, 104 Count, Cartoon
Units sold9KB08SNLW94K
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 5T-6T, 84 Count, Cartoon
Units sold9KB08VL3DH4S
$44.99·★4.7·29.5K revsPampers ZZZ Overnight Diapers, Size 6 (35+ lbs), 72 Count, Nighttime Protection Disposable Baby Diaper, Night Time Leak and Skin Protection
Units sold7K
Pull-Ups
3 ASINs in Top 10
24.4%
Units
20K
Revenue
$806.9K
Avg. price
$40.11
B07XCVWZ51
$43.15·★4.7·21.3K revsPull-Ups Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
Units sold7KB0CQ8SJYQV
$29.97·★4.6·338 revsPull-Ups Boys' Night-Time Potty Training Pants, Size 4T-5T, 52 Count | Overnight Protection, Refastenable Fit, Sleep Dryness, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit
Units sold7KB07X8ND2B6
$47.20·★4.8·33.9K revsPull-Ups Girls' Potty Training Pants, Size 3T-4T Training Underwear (32-40 lbs), 112 Count
Units sold6K
GoodNites
2 ASINs in Top 10
20.7%
Units
17K
Revenue
$505.5K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB00U0NJF12
$29.99·★4.8·17.3K revsGoodNites Girls Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold7K
Trending Easy Ups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08VL3DH4S booked 7K units at $44.99, with ▲ 16.7% MoM change. On the growth side, B0147KA6CA leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B078SXLCY3 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VL3DH4S
Pampers ZZZ Overnight Diapers, Size 6 (35+ lbs), 72 Count, Nighttime Protection Disposable Baby Diaper, Night Time Leak and Skin Protection
Price
$44.99
Rating
4.7
Reviews
29.5K
Latest month sales
B0147KA6CA
Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 66 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
Price
$29.60
Rating
4.7
Reviews
21.3K
Latest month sales
B078SXLCY3
Pampers Easy Ups Potty Training Pants, 3T-4T, 22 Count, Cartoon
Unlock to view ASIN details and product titles
Price
$8.94
Rating
4.7
Reviews
46.1K
Latest month sales
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