Dye Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dye Shampoo sales on Amazon US totaled 443,500 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $8,998,348 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 63.1% of revenue, while a typical listing is priced at $21.89. The keyword itself pulled 16,369 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the dye shampoo Top 50 moved 4,693,150 units and $94,573,655 in cumulative sales — an average of 391,096 units and $7,881,138 per month. Monthly throughput topped out at 510,700 units in June 2026 and dipped to 273,600 in May 2026, leaving the latest reading 23.5% higher than August 2025.
Dye Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
443.5K
▼ 13.2% MoM
Monthly Revenue 2026/07
$9M
▼ 16.3% MoM
Top 10 Market Share 2026/07
67.6%
Dye Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dye shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 22.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,676,200 in July 2026 — 67.6% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dye Shampoo' on Amazon
July 2026
Is 67.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0006FMK98
Vanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
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Best Dye Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing dye shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 50.0% of Top 10 volume. L'Oreal Paris follows with 40,000 units (13.3%), ahead of Native on 30,000 units (10.0%).
With 7 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $23.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
50.0%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
L'Oreal Paris
2 ASINs in Top 10
13.3%
Units
40K
Revenue
$546K
Avg. price
$13.97
B07QC43BXB
$17.97·★4.6·14.7K revsL'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Units sold20KB0CLBG8FZZ
$9.97·★4.6·4.1K revsL'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz
Units sold20K
Native
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$592.5K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.8K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30K
Trending Dye Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F3377F7P leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0CGDNXR4V close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3377F7P
Polar Hair Dye Shampoo | Light Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
1.1K
Latest month sales
B0CGDNXR4V
Black Hair Dye Shampoo 3 in 1, Herbal Shampoo Hair Dye for Women Men, Grey Coverage
Price
$9.99
Rating
4.6
Reviews
857
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Unlock to view ASIN details and product titles
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
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