Dry Idea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dry Idea sales on Amazon US totaled 256,100 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $3,665,533 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 57.2% of revenue, while a typical listing is priced at $14.86. The keyword itself pulled 10,671 Amazon queries over the same period (▼ 25.2% MoM).
Zooming out to the 12-month window ending July 2026, the dry idea Top 50 moved 2,937,100 units and $43,135,458 in cumulative sales — an average of 244,758 units and $3,594,622 per month. Monthly throughput topped out at 374,950 units in June 2026 and dipped to 152,400 in May 2026, leaving the latest reading 9.4% higher than August 2025.
Dry Idea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.1K
▼ 31.7% MoM
Monthly Revenue 2026/07
$3.7M
▼ 35.7% MoM
Top 10 Market Share 2026/07
54.7%
Dry Idea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dry idea listing on Amazon US in July 2026 is ASIN B08WYXNVQ7 (Brand: Salt & Stone), which sold 30,000 units at $20.00 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,096,200 in July 2026 — 54.7% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dry Idea' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B01JB1MUNI
Certain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
20K
▲ 0.0%vs. prior month
$175.8K
latest month
12-month trend
B0BGFBMPXM
Salt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
20K
▼ 50.0%vs. prior month
$400K
latest month
12-month trend
B0BK9W7MRJ
Secret Clinical Strength 100HR Sweat & Odor, Stress Response Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, 2.6 oz
10K
▼ 50.0%vs. prior month
$139.5K
latest month
12-month trend
B00CHHKJ2S
Dove Men 96-Hour Maximum Protection Deodorant, Clean Comfort, 1.7 oz | Clinical-Strength 96-Hour Sweat and Odor Protection, 1/4 Moisturizing Cream, Helps Protect Against Irritation
10K
▼ 50.0%vs. prior month
$96.9K
latest month
12-month trend
B00CHJUJTO
Degree Clinical Antiperspirant Deodorant Soft Solid, Shower Clean, 1.7 oz | For busy days and workouts, provides 96-hour protection across 5 types of sweat.
10K
▲ 0.0%vs. prior month
$88.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dry Idea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Salt & Stone is the best-performing dry idea brand in July 2026, moving 60,000 units across 3 ASINs for 42.9% of Top 10 volume. Certain Dri follows with 20,000 units (14.3%), ahead of Degree on 20,000 units (14.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.17 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Salt & Stone
3 ASINs in Top 10
42.9%
Units
60K
Revenue
$1.2M
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30KB0BGFBMPXM
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold20KB0DPGSCBF3
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant for Women & Men Saffron & Cedar 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold10K
Certain Dri
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$175.8K
Avg. price
$8.79
B01JB1MUNI
$8.79·★4.3·42.5K revsCertain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
Units sold20K
Degree
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$176.4K
Avg. price
$8.17
B00CHJUJTO
$8.06·★4.5·15K revsDegree Clinical Antiperspirant Deodorant Soft Solid, Shower Clean, 1.7 oz | For busy days and workouts, provides 96-hour protection across 5 types of sweat.
Units sold10KB00Q70QF9C
$8.28·★4.6·12.3K revsDegree Clinical Antiperspirant Deodorant Soft Solid, Original, 1.6 oz | For busy days, provides 96-hour sweat and odor protection across 5 types of sweat.
Units sold10K
Trending Dry Idea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09KMHWZR5 leads positive momentum with ▲ 3900.0% MoM growth on 4K units, with B01BUNJ2HW close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KMHWZR5
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Sweet Peach & Nectar 2.65oz
Price
$13.33
Rating
4.4
Reviews
116.4K
Latest month sales
B01BUNJ2HW
dryel At-Home Dry Cleaner Kit, New and Improved Formula with Rapid Refresh Technology, Gentle Laundry Care for Special Fabrics and Dry-Clean-Only Clothes, 5 Loads
Price
$16.40
Rating
4.3
Reviews
3.1K
Latest month sales
B0C9PGKN9M
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control, Sensitive Skin, & Private Parts - Tahitian Vanilla
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
1.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this dry idea report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card