Facial Antiperspirant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facial Antiperspirant sales on Amazon US totaled 233,100 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $3,472,594 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 58.0% of revenue, while a typical listing is priced at $17.55. The keyword itself pulled 11,952 Amazon queries over the same period (▲ 62.9% MoM).
Zooming out to the 12-month window ending July 2026, the facial antiperspirant Top 50 moved 2,270,400 units and $33,906,214 in cumulative sales — an average of 189,200 units and $2,825,518 per month. Monthly throughput topped out at 292,000 units in June 2026 and dipped to 128,250 in May 2026, leaving the latest reading 19.7% higher than August 2025.
Facial Antiperspirant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
233.1K
▼ 20.2% MoM
Monthly Revenue 2026/07
$3.5M
▼ 20.3% MoM
Top 10 Market Share 2026/07
64.4%
Facial Antiperspirant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facial antiperspirant listing on Amazon US in July 2026 is ASIN B08WYXNVQ7 (Brand: Salt & Stone), which sold 30,000 units at $20.00 apiece — equal to 12.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,013,200 in July 2026 — 64.4% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facial Antiperspirant' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B00HF3XTUS
Secret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
20K
▼ 33.3%vs. prior month
$278.6K
latest month
12-month trend
B01JB1MUNI
Certain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
20K
▲ 0.0%vs. prior month
$175.8K
latest month
12-month trend
B01M7ZAQNN
Vanicream Antiperspirant Deodorant Stick, Reduces Underarm Wetness, 2.25 Oz | Formulated without Common Irritants for Sensitive Skin, Clinical Strength with 24-Hour Protection, Unscented
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B00008O2X5
Almay Clear Gel Deodorant and Antiperspirant, Fragrance Free, 2.25 oz | Gentle and hypoallergenic antiperspirant deodorant for sensitive skin. Dermatologist tested. Fragrance free.
10K
▲ 0.0%vs. prior month
$43.5K
latest month
12-month trend
B00CHHKGYY
Dove Clinical + Care Original Clean Antiperspirant Soft Solid Stick, 1.7 oz | 96H Clinical Sweat Protection for hormonal, heat, & stress sweat, Nourishing Serum, Crisp, clean scent
10K
▲ 0.0%vs. prior month
$85.2K
latest month
12-month trend
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Best Facial Antiperspirant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Salt & Stone is the best-performing facial antiperspirant brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. Secret follows with 20,000 units (13.3%), ahead of Certain Dri on 20,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.79 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Salt & Stone
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$600K
Avg. price
$20.00
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30K
Secret
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$278.6K
Avg. price
$13.97
B00HF3XTUS
$13.97·★4.7·14.5K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20K
Certain Dri
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$175.8K
Avg. price
$8.79
B01JB1MUNI
$8.79·★4.3·42.5K revsCertain Dri Prescription Strength Clinical Antiperspirant Roll-On, 1.2 oz | 72-Hour Sweat & Odor Protection for Excessive Sweating & Hyperhidrosis, 15% Aluminum Chloride, Fragrance-Free
Units sold20K
Trending Facial Antiperspirant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CVJDR7BP leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07R4Q3V4N close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CVJDR7BP
Carpe 100-Hour Deodorant for Men & Women, Fresh Powder - 2 Pack | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$36.95
Rating
4.0
Reviews
4.8K
Latest month sales
B07R4Q3V4N
ZeroSweat Antiperspirant 20% Deodorant Lotion | Clinical Strength Hyperhidrosis Treatment - Reduces Face and Body Sweating
Price
$14.99
Rating
3.7
Reviews
2.2K
Latest month sales
B0C9PGKN9M
HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control, Sensitive Skin, & Private Parts - Tahitian Vanilla
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
1.8K
Latest month sales
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