Dove Antibacterial Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Antibacterial Bar Soap sales on Amazon US totaled 521,000 units in July 2026 (▼ 17.8% vs. the prior month), generating an estimated $6,768,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 54.3% of revenue, while a typical listing is priced at $14.32. The keyword itself pulled 26,174 Amazon queries over the same period (▲ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the dove antibacterial bar soap Top 50 moved 5,006,900 units and $63,801,059 in cumulative sales — an average of 417,242 units and $5,316,755 per month. Monthly throughput topped out at 634,000 units in June 2026 and dipped to 262,100 in May 2026, leaving the latest reading 53.4% higher than August 2025.
Dove Antibacterial Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
521K
▼ 17.8% MoM
Monthly Revenue 2026/07
$6.8M
▼ 15.3% MoM
Top 10 Market Share 2026/07
57.6%
Dove Antibacterial Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove antibacterial bar soap listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 13.4% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $3,676,100 in July 2026 — 57.6% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Antibacterial Bar Soap' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
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Best Dove Antibacterial Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dove antibacterial bar soap brand in July 2026, moving 260,000 units across 7 ASINs for 86.7% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (6.7%), ahead of Mirai on 10,000 units (3.3%).
With 4 brands splitting the Top 10 and 96.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.40 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
7 ASINs in Top 10
86.7%
Units
260K
Revenue
$3.2M
Avg. price
$12.40
B09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0026IJF96
$12.97·★4.8·2.8K revsDove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Units sold10K
DOVE MEN + CARE
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.8·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Mirai
1 ASIN in Top 10
3.3%
Units
10K
Revenue
$167.1K
Avg. price
$17.95
B0DP37D91R
$17.95·★4.3·2.3K revsMirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Units sold10K
Trending Dove Antibacterial Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IDUTEG booked 10K units at $3.99, with ▲ 25.0% MoM change. On the growth side, B00QF4N1JM leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B003YOON0C close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IDUTEG
Dettol Anti Bacterial Original Soap 100g Twin Pack Dermatologically Tested
Price
$3.99
Rating
4.6
Reviews
11.8K
Latest month sales
B00QF4N1JM
Dial Gold Antibacterial Soap - Six Individual Wrapped 4 oz Bars
Price
$9.99
Rating
4.5
Reviews
2K
Latest month sales
B003YOON0C
Dove Beauty Bar Soap Shea Butter 4 Count 3.75 oz | or Nourished, Radiant Skin, Enriches SkinF
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.8
Reviews
30.9K
Latest month sales
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