Disposable Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disposable Towels sales on Amazon US totaled 867,000 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $19,329,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.4% of unit volume and 76.7% of revenue, while a typical listing is priced at $15.69. The keyword itself pulled 20,788 Amazon queries over the same period (▼ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the disposable towels Top 50 moved 9,396,400 units and $199,702,444 in cumulative sales — an average of 783,033 units and $16,641,870 per month. Monthly throughput topped out at 948,000 units in June 2026 and dipped to 613,600 in May 2026, leaving the latest reading 30.5% higher than August 2025.
Disposable Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
867K
▼ 8.5% MoM
Monthly Revenue 2026/07
$19.3M
▼ 6.5% MoM
Top 10 Market Share 2026/07
70.4%
Disposable Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disposable towels listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 11.5% of every unit tracked in this report.
The Top 10 ASINs account for 610,000 units and $14,833,800 in July 2026 — 70.4% of unit volume and 76.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disposable Towels' on Amazon
July 2026
Is 70.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0DF9BGP8S
Viva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
50K
▲ 25.0%vs. prior month
$349.5K
latest month
12-month trend
B00BFUSDO4
Kleenex Disposable Paper Hand Towels, 6 Boxes, 60 Tissues per Box (360 Total Tissues), Packaging May Vary
50K
▲ 0.0%vs. prior month
$850.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Disposable Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing disposable towels brand in July 2026, moving 300,000 units across 3 ASINs for 49.2% of Top 10 volume. CLEAN SKIN CLUB follows with 130,000 units (21.3%), ahead of Viva on 50,000 units (8.2%).
With 7 brands splitting the Top 10 and 78.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $32.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
3 ASINs in Top 10
49.2%
Units
300K
Revenue
$10M
Avg. price
$32.63
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.9K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
CLEAN SKIN CLUB
2 ASINs in Top 10
21.3%
Units
130K
Revenue
$2.3M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100KB0F4GPMC2M
$17.95·★4.5·6.1K revsReduces Fine Lines and Wrinkles in 6 weeks or Less, CLEAN SKIN CLUB Healthy Aging Clean Towels® XL, Disposable Face Towels, XL - 1 Pack (50 count)
Units sold30K
Viva
1 ASIN in Top 10
8.2%
Units
50K
Revenue
$349.5K
Avg. price
$6.99
B0DF9BGP8S
$6.99·★4.8·8.5K revsViva Signature Cloth Paper Towels, 3 Double Rolls, 86 Sheets per Roll
Units sold50K
Trending Disposable Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F8P3GXXH booked 20K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0BN393YV1 leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0040ZOD04 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8P3GXXH
Cliganic Face Towels XL, Disposable Makeup Remover, Soft Dry Wipes, 50 ct | Ultra-Absorbent, Gentle Facial Cloths for All Skin Types, Hypoallergenic, Lint-Free Cleansing, Pamper Your Face, Feel Fresh
Price
$9.99
Rating
4.7
Reviews
2.6K
Latest month sales
B0BN393YV1
HOMEXCEL Face Towels, Disposable Face Towelette Ultra Soft & Absorbent | Biodegradable Makeup Remover Dry Wipes, Facial Wash Cloth for All Skin, Lint-Free for Skincare & Cleansing, 100 Count (2 Box)
Price
$9.99
Rating
4.4
Reviews
3.4K
Latest month sales
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Unlock to view ASIN details and product titles
Price
$41.99
Rating
4.4
Reviews
9.2K
Latest month sales
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