Korean Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Korean Face Wash sales on Amazon US totaled 422,400 units in July 2026 (▼ 40.3% vs. the prior month), generating an estimated $6,996,060 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 55.4% of revenue, while a typical listing is priced at $16.62. The keyword itself pulled 38,383 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the korean face wash Top 50 moved 5,467,100 units and $93,372,797 in cumulative sales — an average of 455,592 units and $7,781,066 per month. Monthly throughput topped out at 708,000 units in June 2026 and dipped to 283,700 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Korean Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
422.4K
▼ 40.3% MoM
Monthly Revenue 2026/07
$7M
▼ 40.6% MoM
Top 10 Market Share 2026/07
59.2%
Korean Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold korean face wash listing on Amazon US in July 2026 is ASIN B0BVV8BNYJ (Brand: ANUA), which sold 60,000 units at $13.00 apiece — equal to 14.2% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $3,875,300 in July 2026 — 59.2% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Korean Face Wash' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B0DYTQ5GYQ
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam | Daily Gentle Cleanser for Skin Texture, Blackhead & Pore Care - AHA, BHA & PHA for Deep Cleansing, Korean Skincare, 4.23 oz
20K
▼ 50.0%vs. prior month
$292.6K
latest month
12-month trend
B09C1B7BH5
medicube Facial Cleanser Zero Foam Cleanser for Pore & Excess Oil Care | Daily Gentle Cleansing Foam - Excess Sebum Control, Hydration, Pore Minimization, Korean Skincare, Sensitive Skin, 4.23 oz
20K
▼ 50.0%vs. prior month
$291.6K
latest month
12-month trend
B0CPDBW579
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
20K
▼ 33.3%vs. prior month
$346.4K
latest month
12-month trend
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Best Korean Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing korean face wash brand in July 2026, moving 110,000 units across 2 ASINs for 44.0% of Top 10 volume. La Roche-Posay follows with 40,000 units (16.0%), ahead of medicube on 40,000 units (16.0%).
With 8 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.90 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
2 ASINs in Top 10
44.0%
Units
110K
Revenue
$1.6M
Avg. price
$15.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50K
La Roche-Posay
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$799.6K
Avg. price
$19.97
B01N34XW93
$19.97·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
medicube
2 ASINs in Top 10
16.0%
Units
40K
Revenue
$584.2K
Avg. price
$14.90
B0DYTQ5GYQ
$14.90·★4.6·3.7K revsmedicube Facial Cleanser Zero Pore Capsule Cleansing Foam | Daily Gentle Cleanser for Skin Texture, Blackhead & Pore Care - AHA, BHA & PHA for Deep Cleansing, Korean Skincare, 4.23 oz
Units sold20KB09C1B7BH5
$14.90·★4.6·4.1K revsmedicube Facial Cleanser Zero Foam Cleanser for Pore & Excess Oil Care | Daily Gentle Cleansing Foam - Excess Sebum Control, Hydration, Pore Minimization, Korean Skincare, Sensitive Skin, 4.23 oz
Units sold20K
Trending Korean Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B016NRXO06 booked 10K units at $12.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B016NRXO06
COSRX Low pH Good Morning Gel Face Cleanser, Gentle Face Wash, 5.07 fl oz | Daily Mild Care for Sensitive Skin, Gentle Cleanser, pH Balancing, Tea Tree Oil, Gentle Sebum, Pore Control, Korean Skin Care
Price
$12.00
Rating
4.5
Reviews
21.2K
Latest month sales
B01N5K834V
MANYO Pure Cleansing Oil, Makeup Remover, Blackhead & Pore Care, 6.76 fl oz | Natural oil cleanser that melts makeup and helps with blackhead care, Korean skincare, Tea tree, Rice bran
Price
$16.90
Rating
4.5
Reviews
6.9K
Latest month sales
B09N919SS5
Beauty of Joseon Green Plum Refreshing Cleanser Gel Type Deep Pore Cleansing, Face Cleansers for All Skin Types, Korean Skincare 100ml, 3.38 fl.oz
Unlock to view ASIN details and product titles
Price
$9.75
Rating
4.6
Reviews
6.6K
Latest month sales
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